About Abercrombie - Clothes, Shoes & Accessories
Abercrombie and Fitch is an American clothing company that was founded in New York as far back as 1892. Also known as A&F, the company focuses on casual clothing for young people, predominantly those aged between 18 and 22 years old. Expanding dramatically, the international company has more than 300 locations in its home country of the United States alone. Not only is the core branding a great success, the company also operates three business offshoots - Abercrombie Kids, Hollister (very popular in the United Kingdom), and Gilly Hicks.
David Abercrombie and Ezra Fitch set up the company, Abercrombie and Fitch - a name which three businesses have used. The standing company is only associated with the original company set up by the two entrepreneurs. It originally sold elite sporting goods, including extremely expensive and sought after shotguns, camping supplies and fishing equipment. Unfortunately the company filed for bankruptcy and had to close their flagship shop in Manhattan in 1977. Since then the brand has been purchased by a clothing company called The Limited, and the re-branding aimed at the youth market has thrived since 1988. Now focusing on casual clothing instead of elite hunting goods, the shop sells polo shirts of various designs and styles, all featuring the A&F logo of course, sweatshirts, jackets and jogging bottoms.
In recent years the company has associated itself with various humanitarian projects and good causes. In 2010, they launched the 'Abercrombie cares' initiative on their website, this was to let the public know all about its involvement in human rights and environment sustainability efforts.