Skip to main content

About BMW

The famous BMW roundel is a stylised representation of an aircraft propeller. The logo was chosen due to the company's origins as the Rapp aircraft engine manufacturer during World War One. Postwar, the company renamed itself BMW and moved first into motorcycle manufacture and then into making cars. From the beginning up to the present day BMW motorcycles have overwhelmingly used distinctive boxer twin engines. Famous models include the R75 with its motorised sidecar that was used in large numbers by the German Army in World War Two. Ironically, given that BMW would eventually own the remains of Austin, the first car that BMW made was an Austin 7 produced under license. After World War Two, BMW's first major success was a licensed version of the Iso Isetta bubble car. This brought in enough revenue for BMW to be able to launch its "New Class" of sporting saloons in 1962. These were exported in significant numbers up until their replacement in the mid-1970s by the 3-series and 5-series. Each of the six generations of the 3 and the 5 series has been lauded by the press as a great driver's car. The E28 3 series was one of the definitive cars of the 1980s and the various M versions of both models were and are renowned for their power and handling. Latterly, BMW has expanded to produce sports utility vehicles (the X3 and X5), small hatches (the 1-series) and sports cars (the Z4). These bring the distinctive BMW engineering approach to a wider group of people than ever.