About Disney Princess
The Disney Princess franchise is part of The Walt Disney Company, and sells merchandise featuring Disney's top heroines.
The franchise was founded in the 1990s by Andy Mooney, the chairman of Disney Consumer Products. From the name of the franchise, you would expect the range to feature some of Disney's favourite princesses, but the main focus is actually on other female characters from the Disney films, television series and books. When first launched, very little advertising of the Disney Princess product range was undertaken, but it quickly became a success.
Originally, the range featured just six characters: Aurora, Belle, Snow White, Jasmine, Ariel and Cinderella. Over time, the range grew to include other female Disney characters, such as Mulan, Pocahontas, Merida and Rapunzel.
There is a wide range of merchandise available from this franchise. After their television appearances, there are plenty of compilation DVDs available featuring the Disney Princesses - both with episodes of the programmes that originally featured the Princesses, and from their own spin off programmes. Books are available that feature each of the princesses, which can build up to form a collection.
There is also a range of video games available that feature the princesses, and sing along videos and DVDs can also be purchased.
The Disney Princesses merchandise range has expanded over the years to include a variety of additional products, which include dolls, items of clothing, toys and home decor products such as wall friezes. The company also produces collectable Disney Princess figurines, and a range of jewellery that is designed for children.