About Diamond Engagement Ring

What little (or big) girl hasn't imagined the perfect proposal? Her very own Prince Charming, down on one knee asking for her hand in marriage. And what does that modern-day prince possess? An engagement ring, of course. The tradition of adorning oneself with a ring in anticipation of marriage is a custom dating back to Ancient Egypt and the idea of betrothal gifts in general was common throughout history. However, the modern notion of the diamond engagement ring is a 20th-century convention crafted by the marketing prowess of the diamond industry, and particularly the De Beers family. Indeed, the history of the engagement ring is one of the most popular cases studied in the art of creating demand; it is often discussed in 21st-century business schools. The De Beers company redefined the concept of engagement rings to mean not only diamonds, but expensive ones, inventing the so-called notion of two months' salary as an acceptable amount to pay for a ring. Today, women in Western cultures almost universally wear engagement rings made of yellow or white gold, adorned with diamonds, though increasingly other metals and precious stones are appearing as viable options. Western women typically wear their engagement rings on their left hands, using it as a symbol to the world of a betrothal as much as an 'insurance policy' against the costs of planning a wedding. However, despite the quintessential relationship between an engagement ring and women, many non-Western cultures, as well as member of the gay community, have both partners to wear matching engagement rings instead. Indeed, the concept of an engagement ring is both timeless and fluid, opening up a world of possibilities for all people to scream to the world that they have found 'the one'.

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