Filofax is a company that manufactures a range of personal organisation products. Their first products were personal organisation systems that people could order via mail forms. By delivering quality products and introducing innovative solutions, Filofax was able to secure orders from returning costumers and new clients, which made it possible for the company to expand and reach new markets. However, even though the Filofax name remained associated primarily with personal organisers, their catalogue has grown steadily since 1921 to include diaries, paper and diary refills, conference folders, sticky notes, briefcases, purses, pens and pencils made to fit the different Filofax organisers, calculators, stationary, hole punches, and even software tools and digital paper among other products. Filofax also has a corporate sales line targeted to the business-to-business and promotional markets, offering discounts for corporate and volume orders. Another interesting product is the Filofax professional system, a full time management and professional organisation solution designed to help users prioritise tasks and use time more effectively. One of their newest products is Flex by Filofax, a fully customisable personal organisation solution. With a modular design, this organiser gives the user flexibility to select and arrange the preferred inserts, stationary, and accessories, including notebooks, planners, diaries, and sketch books. Moreover, it can be adapted to suit left-handed or right-handed people. Flex by Filofax comes in three sizes: A5, Slim, and Pocket; it comes with three items besides the cover, which are a ruled notebook, a pen holder, and a jot pad; and finally, Flex by Filofax comes in three colours: black, magenta, and slate.