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Jamie Oliver

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About Jamie Oliver

The Naked Chef, also known as Jamie Oliver, first came onto airways providing simple and delicious recipes for everyday people. He is a chef, restaurateur, and media personality. He has hosted and appeared in dozens of television programmemes. Born in Clavering, Essex, Oliver studied cooking, earning a position as a pastry chef at Neal's Yard restaurant then moving on to become sous chef at the River Cafe in Fulham. His cooking style incorporates fresh and organic foods, and Italian and British cuisine. His first food-focused television programmeme that brought him to the mainstream was "The Naked Chef". Often misleading, the show title does not refer to bodily nudity, but simplicity in food. Much of Jamie's food is focused on helping average people develop the ability to cook healthy and good foods for themselves and their families. He advocates against previously prepared foods, junk foods, and fast food. This has caused a certain amount of controversy, as he was the spokesperson for Sainsbury's for 11 years, earning over a million pounds a year. Sainsbury's carries pre-prepared foods and Jamie has stated that he would not purchase food from a grocery store, instead opting for fresh markets and direct sources. In 2008, Jamie launched the restaurant Jamie's Italian. In recent years, he has worked on changing the school lunch programmemes in the United Kingdom and United States to include more healthy options. Legislation has been passed in the U.K. to change the quality of food available to people. He won the TED Award in 2010 for his work in producing positive governmental and personal changes in food consumption. He is married to former model, Juliette Norton, and has four children, creatively named Poppy Honey Rosie, Daisy Boo Pamela, Petal Blossom Rainbow, and Buddy Bear Maurice.