Crocs shoes were first intended solely for the spa footwear market, however, after the original model, the Beach, proved a huge hit at the 2002 Lauderdale Boat Show in Florida, parent company Crocs, Inc. realised it could diversify the product.
The hugely recognisable shoe is now available in more than 20 different colours and a wide range of styles, such as the Fuse, which is for use specifically in the medical industry, and kids Crocs. The latter is essentially just a smaller versions of the adult shoe, however, clip-on accessories, called Jibbitz, allow children to customise their footwear.
Crocs are made of Croslite, a type of foam resin that moulds to the foot shape of the wearer. This feature has been advocated by a number of chiropodists and is said to offer users a very comfortable experience. This is a claim that seems to be supported by the fact that Crocs are particularly popular with people who spend a lot of time on their feet, such as those who work in restaurant kitchens.
Owing to their widespread appeal, Crocs have been targets for counterfeit manufacturers. When buying Crocs, it is important to ensure that the you are getting the genuine article, this is especially true for kids Crocs, as insecure fittings on fake models can pose a choking hazard.