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The jeweller Links of London offers simple and stylish pieces of all sorts, bracelets, necklaces, charms, pins, and more. Jewellery for women and men, watches, gifts, and items of simple adornment rather than flashy baubles make up the line.

Links of London offers a signature sweetie bracelet, friendship bracelets, charm bracelets, and similar jewellery pieces in silver or gold, plain or set with simple stones. These are pieces whose value lies in the artistry. Gleam bright in Links of London.

About Links of London

Links of London has fast established a reputation for its jewellery for men and women that comes in sterling silver and 18 carat gold, as well as its range of charm bracelets and leather items. Links of London came into being in 1990 after a relatively bizarre request for a pair of fish cufflinks from a local restaurant owner. Those cufflinks went to a loyal customer of the restaurant and they cannot have known that they had spawned a whole new business just down the road. Harvey Nichols loved the design and immediately ordered a whole collection, which was enough to launch the business. Now Links of London has shops in London, the US, Hong Kong and Canada. Links of London has stayed true to that original design and now offers different and interesting designs that are off the beaten path. Its Sweetie range is a solid silver or gold representation of the edible sweet bracelets and necklaces we knew as children, and this is just one example of the unique sense of humour demonstrated by this obviously British brand. It also allows for the personal touch and most pieces have space for an engraved message, which it believes marks it apart from the competition. It also goes for extravagant packaging, with every piece pouched, boxed and then wrapped with a bow to maintain the element of mystery. Thanks to the unique nature of the jewellery, there's a buoyant market for Links of London pieces.