About New Era
The New Era Cap Company was founded in 1920 by a German immigrant in New York, Ehrhardt Koch. It manufactures fashionable headwear, including baseball caps (for which it is most famous), and knitted woollen hats. It also carries a range of belts and some apparel 'ÃÂÃÂ¢ÃÂÃÂÃÂÃÂ mainly casual sporting jackets such as hoodies and varsity jackets, and t-shirts.
Its baseball cap is one of the most iconic pieces of headwear in the world, worn by baseball heroes throughout America since 1934, and New Era is now the exclusive manufacturer of the official cap worn on-field by every Major League Baseball team, most of the minor league affiliate teams, and a large number of American and international baseball, hockey, football and lacrosse teams.
New Era's 59FIFTY design is a fitted cap that was first released to baseball teams only in 1954. It wasn't available to the public until 1978, but has been a best-seller ever since, with only a few design alterations over the years.
The 9FORTY has a pre-curved visor, with an adjustable strap at the back. Some versions with mesh panels are called Truckers. The 39THIRTY also has a pre-curved visor, but it stretches, so an adjustable strap is not necessary. The 9FIFTY is characterised by a 'snapback' stud fastener on the rear of the hat, and the 19TWENTY is based on the original on-field baseball cap, in a vintage design with 6 panels.
New Era also has a range of knitted hats, with and without sporting team logos and in several different styles. Bobble hats, shorties, cuff knits, long knits and skull knits are amongst these styles.
The company has a smaller range of vintage style hats, with designs based on 1920s contemporary designs. These include cotton twill caps, porkpie hats and trilbies. This range is called the EK collection, in memory of the company's founder and the world in which he lived.