About North Face
The North Face, also known as simply 'North Face' is an American outdoor retail company. North Face was founded in 1968 by Douglas Tompkins and Kenneth Klopp and is named after the hardest part of a mountain to climb in the northern hemisphere; the north face. The company logo is a graphic representing the Half Dome peak, located in Yosemite Valley, California.
The company manufacture specialist items including fleeces, coats, footwear and camping equipment such as tents, sleeping bags and backpacks. The active brand aims its products towards skiers, mountaineers, hikers, climbers, snowboarders, endurance athletes and people who generally enjoy being outdoors.
The North Face maintains strong links with their associated sports, and sponsors many athletes including snowboarders, skiers, runners and climbers. The company experienced a considerable boost in popularity in the late 1990s as 'Wilderness Chic' became popular, and again in the mid-2000s with a massive rise in music festival culture.
A particularly popular item from The North Face is the gilet, also known as the body warmer or vest. The versatile piece is available to men, women and children, and comes in a variety of colours. The gilet is quilted for insulation and features two secure zip pockets and is constructed of durable nylon for the ultimate in tough outdoor wear.
The North Face is a classic brand which has stood the test of time. Their wares have been approved by experts who have ergonomic input on product development, to ensure the highest quality items with no compromises.