About Pretty Green
Founded in 2009 by former Oasis frontman Liam Gallagher, and his associate Steve Allen, Pretty Green has quickly grown to become a recognisable name on the British High Street.
According to Gallagher the brand's aesthetic is based on his personal style, and aims to offer quality menswear with a rock n' roll edge. Gallagher himself modelled the store's first collection, as well as making sporadic appearances in various seasonal campaigns.
The store offers a large selection of men's clothing and is known for its alternative take on classic pieces. Key items include tailored suits, polo shirts, luxury leisure wear, printed shirts, and the ultimate Britpop fashion statement: the hooded parka. An extensive accessories line includes gentlemen's essentials such as pocket squares and cufflinks, as well as modern must-haves like printed iPhone and iPad cases. Pretty Green also sells a limited collection of mod-inspired vinyls by the likes of The Jam and Gallagher's current band Beady Eye. Microamps and headphones are also sold by the company through its partnership with iconic amp manufacturers Marshall.
Aside from its main line, the Pretty Green brand manages two different clothing labels: the Green Label, which offers more casual, everyday clothing, and the Black Label, which uses fine fabrics and classic British tailoring to create a more luxurious edge.
Pretty Green started life as a standalone store in London's Carnaby Street, but the brand has since expanded to a number of major UK cities, including Cardiff, Edinburgh, Liverpool and Belfast. In June 2012, it launched its first international store in Japan.