About Ted Baker
Ted Baker was founded by Ray Kelvin in 1988, with one shop in Glasgow specialising in tailored shirts.
Living up to the slogan of 'No Ordinary Designer Label', it provided a laundry service for every shirt sold. This unusual marketing approach, as well as modern twists on classic suits and shirts, soon established its reputation as an up and coming label.
The company opened more stores in Manchester, Plymouth and Nottingham, before opening a flagship shop in Covent Garden, London. Now the brand has an international presence with shops in the US, the Middle East and throughout the Far East. In the UK and other nations, meanwhile, Ted Baker's lines are stocked by a number of high-end department stores.
Ted Baker has established a reputation for quality clothing and its own urban take on traditional tailoring. Its Endurance suit line-up has won major acclaim as a stylish alternative to the high street work suit and its shirts are as sharp as ever.
It has now branched out into womenswear, shoes, accessories and fragrances. There is even a line of skincare that the company hopes will make facial creams more accessible for men.
Ted Baker remains a firm favourite among the style conscious under 30s that want a smarter look for the office, but don't want to sacrifice their individuality and sense of style.