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Urban decay means more than just crumbling buildings. It also means a line of cosmetics that takes exception to the idea that pink and red are the only reasonable pigments for cosmetics. Instead, Urban Decay uses experimental colours that draw the eye.

Urban decay is a prestige brand, aimed at people who want something that stands out from the crowd. Makeup is a personal choice, and finding a line that fits your style can take time. Be yourself.

  • Urban decay  naked 1 palette

    Urban decay naked 1 palette

    £25.00
    17 bids
    Free P&P
    • 27 watching
    New urban decay 12 color eyeshadow makeup kit eye shadow palette professional box bnib. 12 exquisite colours in each palette together with a built-in application mirror and eyeshadow brush.
  • 'Urban Decay Naked 3 Palette  EYE SHADOW MAKEUP KIT PROFESSIONAL BOX

    'Urban Decay Naked 3 Palette EYE SHADOW MAKEUP KIT PROFESSIONAL BOX

    £17.00
    18 bids
    + £3.99 P&P
    This is a rose gold-toned neutral palette with 3 matte 9 shimmer shades. It comes in a rose gold metal tin case with a clasp closure that clips into place and a big mirror inside.
  • BNIB Urban Decay Naked Basics Palette NEW

    BNIB Urban Decay Naked Basics Palette NEW

    £7.50
    15 bids
    + £3.60 P&P
    • 41 watching
    Brand new in box Urban Decay Naked Basics Palette. Received as a gift, unfortunately I own this palette already so selling to purchase a different one. :) All pictures are my own, hope I have included...
  • Urban Decay Naked 3 palette

    Urban Decay Naked 3 palette

    £20.00
    1 bid
    + £5.00 P&P
    Original, brand new Urban Decay naked 3 palette. Newer used, in original packaging. I got it as a gift but already had one.
  • Urban Decay Naked Palette (BRAND NEW)

    Urban Decay Naked Palette (BRAND NEW)

    £26.00
    Buy it now
    or Best Offer
    Free P&P

About Urban Decay

Sandy Lerner, co-founder of networking giant Cisco Systems, was so frustrated by the lack of choice in the premium make-up ranges that she decided to start her own company. She wanted green and purple nail varnish without going to the bargain basement items she was convinced were full of toxins and would not give her the look she wanted, so she joined forces with Wende Zomnir more than 17 years ago and today Urban Decay has grown into a global force. Urban Decay started small in 1996, with a line-up of 10 lipsticks and 12 nail varnishes. They chose deliberately provocative names like Roach, Oil Slick and Acid Rain, which aren't traditionally associated with beauty. It's first advertising campaign was aggressive, too, asking:¨Does Pink Make You Puke?¨ The campaign and the idea struck a chord and the timing was right, as the 1990s brought the grunge era and a greater tendency to experiment with make-up. That time has been and gone, but Urban Decay still thrives and is stocked in Macy's, Ulta and Sephora in the US as well as a number of retailers around the world. Urban Decay has stuck by its original philosophy of offering different colour palettes, as well as using natural ingredients, and its eyeshadow range is a brave blend of purples, greens, blues and more. Inevitably Urban Decay has started to sell merchandise, too, including bags, clothes and, somewhat unusually, a surfboard. The make-up remains the main attraction, though, and with each new line the brand attracts a new wave of followers.