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Urban decay means more than just crumbling buildings. It also means a line of cosmetics that takes exception to the idea that pink and red are the only reasonable pigments for cosmetics. Instead, Urban Decay uses experimental colours that draw the eye.

Urban decay is a prestige brand, aimed at people who want something that stands out from the crowd. Makeup is a personal choice, and finding a line that fits your style can take time. Be yourself.

  • Urban Decay Alice In Wonderland Book Of Shadows Makeup Palette

    Urban Decay Alice In Wonderland Book Of Shadows Makeup Palette

    £205.99
    Buy it now
    + £28.25 P&P
    • 12 watching
    URBAN DECAY's ORIGINAL DISNEY "ALICE IN WONDERLAND" BOOK OF SHADOWS EYESHADOW SET,  This absolutely stunning limited edition, now discontinued by urban decay is yours to buy!
  • Brand New Urban Decay NYC Book Of Shadows 3

    Brand New Urban Decay NYC Book Of Shadows 3

    £49.95
    Buy it now
    Free P&P
    Brand new book of shadows vol 3 - nyc theme. NYC scene only lights up some of the time - possibly because the battery powering the LEDs is going now that this set is over 6 years old.
  • Urban Decay 'Book Of Shadows' Eyeshadow Palette

    Urban Decay 'Book Of Shadows' Eyeshadow Palette

    £46.00
    Buy it now
    + £4.00 P&P
    Beautiful Urban Decay Pallette. New and unused. Unwanted present. Beautiful colours, ideal gift. Outer casing as new, no scratches/dents.
  • Urban Decay Book Of Shadows Vol IV Palette New Boxed

    Urban Decay Book Of Shadows Vol IV Palette New Boxed

    £8.50
    13 bids
    + £6.99 P&P
    • 37 watching
    Urban Decay Book of Shadows Vol IV is a limited edition, must-have makeup palette, offering so much more than just eye makeup! Pictures sell! 100% Authentic. Auctiva Free Image Hosting. Auctiva,

About Urban Decay

Sandy Lerner, co-founder of networking giant Cisco Systems, was so frustrated by the lack of choice in the premium make-up ranges that she decided to start her own company. She wanted green and purple nail varnish without going to the bargain basement items she was convinced were full of toxins and would not give her the look she wanted, so she joined forces with Wende Zomnir more than 17 years ago and today Urban Decay has grown into a global force. Urban Decay started small in 1996, with a line-up of 10 lipsticks and 12 nail varnishes. They chose deliberately provocative names like Roach, Oil Slick and Acid Rain, which aren't traditionally associated with beauty. It's first advertising campaign was aggressive, too, asking:¨Does Pink Make You Puke?¨ The campaign and the idea struck a chord and the timing was right, as the 1990s brought the grunge era and a greater tendency to experiment with make-up. That time has been and gone, but Urban Decay still thrives and is stocked in Macy's, Ulta and Sephora in the US as well as a number of retailers around the world. Urban Decay has stuck by its original philosophy of offering different colour palettes, as well as using natural ingredients, and its eyeshadow range is a brave blend of purples, greens, blues and more. Inevitably Urban Decay has started to sell merchandise, too, including bags, clothes and, somewhat unusually, a surfboard. The make-up remains the main attraction, though, and with each new line the brand attracts a new wave of followers.