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Urban decay means more than just crumbling buildings. It also means a line of cosmetics that takes exception to the idea that pink and red are the only reasonable pigments for cosmetics. Instead, Urban Decay uses experimental colours that draw the eye.

Urban decay is a prestige brand, aimed at people who want something that stands out from the crowd. Makeup is a personal choice, and finding a line that fits your style can take time. Be yourself.

  • New Urban Naked eyeshadow palettes -1,2,3 and smoky

    New Urban Naked eyeshadow palettes -1,2,3 and smoky

    £29.99
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    Free P&P
    • 75 watching
    • |
    • 30 sold
    Eyeshadow Makeup Palette In A Tin Box UK. This product is factory second. Get ready to experiment with 12 totally new (and insanely beautiful) rose-hued neutrals, all exclusive to this set.
  • NAKED EYESHADOW PALETTES 3 Urban D - BNIB

    NAKED EYESHADOW PALETTES 3 Urban D - BNIB

    £12.99
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    + £2.80 P&P
    • 177 watching
    • |
    • 97 sold
    All photos are of the actually items so you can see what you are purchasing enabling you to be 100% satisfied before you buy.
  • *NEW* Urban Decay Naked Smokey Palette

    *NEW* Urban Decay Naked Smokey Palette

    £30.00
    Buy it now
    or Best Offer
    + £3.30 P&P
    • 6 watching
    • |
    • 1 sold
    This beautiful Palette has 12 colours and is brand new and in box. One of the cheapest you'll find so grab a bargain!!
  • NEW NAKED 1 PALETTE EYESHADOW KIT - INC BRUSH!

    NEW NAKED 1 PALETTE EYESHADOW KIT - INC BRUSH!

    ☆ FAST & FREE DELIVERY ☆ TRUSTED UK SELLER ☆
    £10.99
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    Free P&P
    • 46 watching
    • |
    • 28 sold
    12gold-hued eyeshadow shades with matte, satin,shimmer sparkletextures. Please Note:This palette is a factory second.
  • New Urban.d Nake eyeshadow palettes -2

    New Urban.d Nake eyeshadow palettes -2

    **limited offer**48 hour sale**
    £9.49
    Buy it now
    Free P&P
    • 44 watching
    • |
    • 18 sold
    Eyeshadow Makeup Palette In A Tin Box UK. This product is factory second. Get ready to experiment with 12 totally new (and insanely beautiful) rose-hued neutrals, all exclusive to this set.

About Urban Decay

Sandy Lerner, co-founder of networking giant Cisco Systems, was so frustrated by the lack of choice in the premium make-up ranges that she decided to start her own company. She wanted green and purple nail varnish without going to the bargain basement items she was convinced were full of toxins and would not give her the look she wanted, so she joined forces with Wende Zomnir more than 17 years ago and today Urban Decay has grown into a global force. Urban Decay started small in 1996, with a line-up of 10 lipsticks and 12 nail varnishes. They chose deliberately provocative names like Roach, Oil Slick and Acid Rain, which aren't traditionally associated with beauty. It's first advertising campaign was aggressive, too, asking:¨Does Pink Make You Puke?¨ The campaign and the idea struck a chord and the timing was right, as the 1990s brought the grunge era and a greater tendency to experiment with make-up. That time has been and gone, but Urban Decay still thrives and is stocked in Macy's, Ulta and Sephora in the US as well as a number of retailers around the world. Urban Decay has stuck by its original philosophy of offering different colour palettes, as well as using natural ingredients, and its eyeshadow range is a brave blend of purples, greens, blues and more. Inevitably Urban Decay has started to sell merchandise, too, including bags, clothes and, somewhat unusually, a surfboard. The make-up remains the main attraction, though, and with each new line the brand attracts a new wave of followers.