The Birth of Blue Celebrating Levi’s and the American uniform
The heady days of the gold rush. Reno’s tiny main street bustles with activity.
A woman enters a quiet shop. Asking tailor Jacob Davis to design sturdy pants for her woodcutter husband. Davis chose Levi Strauss’ heavy-duty denim, reinforcing it with copper rivets. And changed how we dress forever. On May 20, 1873, Strauss and Davis’ collaboration was awarded patent number 139,121. So honor the anniversary of the world’s favorite pair of pants with this collection of Levi’s jean goods.
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