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History of NikeSwoosh Back in Time: Nike Origins
Nike has a history rich with success, befitting its namesake: the Greek goddess of victory
Founded in 1964 by Phil Knight and his former track coach Bill Bowerman, Nike started out as Blue Ribbon Sports and distributed Japanese running shoes out of the trunk of a car. An iconic symbol of athleticism and world-class performance, the Nike Swoosh has become one of the most recognizable brand labels in the world. The company is also known for highly creative ad campaigns which deliver complex and relevant messages.
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