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Marketing Kit For Dummies by Ruth Mortimer, Gregory Brooks (Paperback, 2009)
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If you have a great product to sell, you'll need to make sure people know about it. And smart, interesting marketing techniques can help you turn that great product into a pro...Read more
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Product description
| Description | |
| If you have a great product to sell, you'll need to make sure people know about it. And smart, interesting marketing techniques can help you turn that great product into a profitable sale. This indispensable book-and-CD-ROM kit gives you the practical tools you need to implement effective marketing campaigns quickly and affordably. | |
| Key Features | |
| Author(s) | Gregory Brooks, Ruth Mortimer |
| Publisher | John Wiley and Sons Ltd |
| Date of Publication | 02/10/2009 |
| Language(s) | English |
| Format | Paperback |
| ISBN-10 | 0470744901 |
| ISBN-13 | 9780470744901 |
| Genre | Sales & Marketing |
| Publication Data | |
| Place of Publication | Chichester |
| Country of Publication | United Kingdom |
| Imprint | John Wiley & Sons Ltd |
| Out-of-print date | 10/04/2013 |
| Content Note | Illustrations |
| Dimensions | |
| Weight | 808 g |
| Width | 189 mm |
| Height | 238 mm |
| Spine | 24 mm |
| Pagination | 424 |
| Editorial Details | |
| Contained items statement | Contains Paperback and CD-ROM |
| Description | |
| Table Of Contents | Introduction. Part I: Tools for Designing Great Marketing Programmes. Chapter 1: The Art of Marketing. Chapter 2: Boosting Your Business with Great Marketing. Chapter 3: Crafting a Breakthrough Marketing Plan. Chapter 4: Cutting Costs and Boosting Impact. Part II: Advertising Management and Design. Chapter 5: Planning and Budgeting Ad Campaigns. Chapter 6: Shortcuts to Great Ads. Part III: Power Marketing Alternatives to Advertising. Chapter 7: Branding with Business Cards, Letterheads and More. Chapter 8: Creating Eye-Catching Brochures, Catalogues and Spec Sheets. Chapter 9: Planning Coupons and Other Sales Promotions. Chapter 10: Spreading the Word with Newsletters. Chapter 11: Taking Advantage of Publicity. Part IV: Honing Your Marketing Skills. Chapter 12: The Customer Research Workshop. Chapter 13: The Creativity Workshop. Chapter 14: Writing Well for Marketing and Sales. Chapter 15: Using Testimonials and Customer Stories. Part V: Sales and Service Success. Chapter 16: Mastering the Sales Process. Chapter 17: Closing the Sale. Chapter 18: The Sales Success Workshop. Chapter 19: Dealing with Different Customer Personalities. Part VI: The Part of Tens. Chapter 20: Ten Great Marketing Strategies. Chapter 21: Ten Ways to Make Marketing Pay. Chapter 22: Ten Effective Ways to Market on the Web. Appendix: About the CD. Index. |
| Author Biography | Ruth Mortimer is an Associate Editor for Marketing Week magazine. Greg Brooks is Content Strategy Director at publishing company C Squared. Alexander Hiam, MBA, is a consultant whose clients include many Fortune 500 companies. |
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