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The Information Masters: Building Value Through Customer Intelligence by John McKean (Hardback, 1999)
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. Less than five percent of the worlda s firms achieve the full potential of their customer relationship initiatives. The rest are caught in its paradox.Read more
The Information Masters: Building Value Through Customer Intelligence by John McKean (Hardback, 1999)
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Product description
| Description | |
| . Less than five percent of the worlda s firms achieve the full potential of their customer relationship initiatives. The rest are caught in its paradox. | |
| Key Features | |
| Author(s) | John McKean |
| Publisher | John Wiley and Sons Ltd |
| Date of Publication | 13/04/1999 |
| Language(s) | English |
| Format | Hardback |
| ISBN-10 | 0471988014 |
| ISBN-13 | 9780471988014 |
| Genre | Management Techniques: Professional |
| Publication Data | |
| Place of Publication | Chichester |
| Country of Publication | United Kingdom |
| Imprint | John Wiley & Sons Ltd |
| Content Note | index |
| Dimensions | |
| Weight | 562 g |
| Width | 161 mm |
| Height | 234 mm |
| Spine | 23 mm |
| Pagination | 300 |
| Description | |
| Table Of Contents | 1. Customer Masters are Information masters 2. Masquerade of a Hidden malaise 3. Mass--Market Customer Information Legacy 4. Litmus Test for Customer Information 5. Historical Approaches for Customer Information Initiatives 6. Seven Elements of Customer Information Competency 7. Rewards of Customer Information mastery 8. Relative Information Mastery by Industry 9. Customer masters in the 21st Century Conclusion |
| Author Biography | John McKean is Executive Director of the Center for Information Based Competition, which advances the thinking on how firms in customer--intensive industries achieve competitive advantage from applying customer information. He is called on by the worlda s leading firms to guide them through the tumultuous process of transforming their information legacies into customer--based information competencies for the 21st century. He is frequently invited by the worlda s leading firms to spearhead global customer information forums. John McKeana s real world customer information work is balanced with the academic rigors of guest lecturing at MIT Sloan Graduate School, postgraduate work at Harvard University, and a Mastera s degree in Business and an undergraduate degree in Economics. E--mail: informationmasters@att.net |
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