Here are 10 core ideas you should be thinking of when considering a Social eCommerce strategy for your eBay business.
Build customer relationships and build consumer confidence.
Invite people to take part in forum and group discussions for their particular market sector.
Let customers know who you are and let your personality shine through. People want to do business with people, not a trading platform.
Ask for testimonials in the form of, Videos, Photos, Blog Posts, Tips & Tricks
Start sharing how other people are using your product or service in ways you have never imagined.
Ensure your sites have the same look and feel: from blog, forum, twitter, flickr, youtube and your main site pages the user experience and branding should always be the same.
Learn about your customers and engage them in questionnaires. Customers want to buy into you as well as the products.
Remember the 4 P’s of marketing success- The right product in the right place at the right price to the right people (in the right packaging and part of the right promotion) – I always believed there were 6 P’s
Constantly change according to your customers needs. A business grows to take into account changing customer trends. If you don’t know what your customers want then how can you change your business to suit them?
Make existing customers feel special with tailored offers and early releases. Always give them something unexpected and then customers will become your own sales team.
Social media is a two way conversation – engage your customers with more than just a product, create a buzz about who you are and why buying from you matters.