Brand of the week: Keepsake

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Since its formation in 2011, Keepsake the Label has provided a directional take on traditional forms of eveningwear. This was the intention of Australian Fashion Labels Creative Director Melanie Flintoft, who saw the need for high-end, price-pointed formalwear that still offered crisp lines and intricate detailing in luxe fabrics.

Keepsake Head Designer Carmen Dugan has grown with the label since the beginning, seeing it blossom into a strong representation of modern femininity by finding “the right balance between detail and simplicity in each garment”. Through Carmen’s dedication, exclusive prints, premium fabrics and an updated understanding of classic silhouettes has become the signature within any of Keepsake’s eleven annual collections. Moreover, the recent introduction of a range of intimates further compliments the label’s stance as one of luxury, indulgence and fragility. Carmen and her team are constantly challenging themselves to allow their customer to interact with their garments in a way that marries the aesthetic of the label with the wearer’s personal style. “The Keepsake girl can interpret high fashion trends in her own way,” explains Carmen. “That’s my favourite aspect of fashion – it’s not about what you wear but how you wear it and how it makes you feel. I want everybody to look and feel special every day.”

Our online shop offers you an exclusive chance to buy Keepsake items for a very low price, so don't miss a chance! 
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Keepsake Twisted Fiction Mini Dress

Fit and flare with a fitted bodice, double thin straps, a-line skirt featuring a front inverted pleat and back exposed zip in a textured mid-weight fabric with a full lining and Keepsake's exclusive birds of paradise print.

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Keepsake Blame It On Me Sequin Midi Skirt

The Blame It On Me Sequin Skirt is a high-waisted pencil skirt with high side splits and back metal exposed zip in a champagne pink sequin fabric with lining. Perfect for New Year's Eve!
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Keepsake Sweet Surrender Coat

For elegant women Keepsake offers Sweet Surrender Coat. It is a sophisticated, famine, long line, tailored coat. Features a front zip and panel detail pockets on sides. 
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Keepsake One Love Coat

Faux fur, collarless coat with hidden hook and bar closures at front. This is a perfect coat for a winter, You will look with it like a star.
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Keepsake To The Point Dress

The To The Point Dress if a fitted strapless dress with a small triangle cut out on the front, center front split and back exposed zip in a structured satin fabric with full lining and Keepsake’s exclusive watercolor floral print. You will definitely draw everyone's attention.
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