Brief guide on Model makers: Hotwheels
HotWheels is a brand of diecast toy cars introduced by toymaker Mattel in 1968. It was the primary competitor of Johnny Lightning and Matchbox.
Originally, the cars and trucks were manufactured to approximately 1:64 scale and designed to be used on associated HotWheels track sets.
In the early 70's, a series of 1:43 scale models (Gran Toros) were introduced and more recently a range of high detail collector models, including replicas of Formula One and Nascar, have found success. However, HotWheels remains most famous for the small scale free-rolling models of custom hot rods and muscle cars it has produced since the range first appeared.
The HotWheels product line has also included various tracks, accessories and other kinds of vehicles such as 'Sizzlers' rechargeable electric cars, 'Hot Line' trains, 'R-R-Rumblers' motorcycles and 'Hot Birds' airplanes.