I too have been subject to Links of London misrepresentation of goods. I have 2 genuine charms and the charms I bought from Linksoflondonstore.com are obviously fakes.
I have e-mailed them many times and keep getting the same e-mail reply. They have not given me the contact details for someone in a mangement position. The people who have replied have not given their position within the company and do not have any idea about customer service.
I cut and pasted the piece on the web site that states refunds will be given and sent this to the various e-mail addresses that I can find.
I have threatened them with legal action and have stated that I will contact Watchdog on the BBC regarding this trickery.
DO NOT BUY ANYTHING FROM LINKSOFLONDONSTORE.COM - THEY ARE MISREPRESENTING GOODS AND THE FAKES AREN'T EVEN GOOD ONES.