I know a lot of people out there have high expectations of selling products through their Ebay store yet have difficulty generating traffic.
Some people might think they have a great competitive price on a product that will do exceptionally well but without a good understanding of Ebay, they won't be hitting their targets.
Here are just a few steps to follow:
Titles - Create a title relative to the product you are selling. Use keywords. For example, i want to sell an Ipod, i would list the item title as 'Red Apple Ipod Nano 8gb' NOT 'Ipod 16gb FREE P&P, not Sony'.
Images - Like they say, images are worth a thousand words. The number one rule is to not us a stock photograph. People will assume you have copied and pasted it from the internet even if you havent. Take the photograph yourself and make it different. Try and avoid same images as another seller. Your photograph wants to be clean, clear and crisp. Empthasise your product in the image and make it stand out. If you have knowledge of Photoshop etc, play around with a few borders etc. Just don't overkill it. Remeber, the image is the first thing your buyer is going to see. If they do not like the image, they simply won't click on your listing which results in a No Sale.
Descriptions - Your description should consist of at least 200 characters. Any less and Google will struggle to determine what you are trying to sell and there won't be any chance of your listing appearing on search engines. Remeber 9 out of 10 people use search engines on a daily basis. If your item is unique, tell us why it is unique. The famous British TV show 'Dragons Den' - remember to pitch yourself with confidence and stay professional. The number one rule is to never compare yourself to another fellow ebayer. You will often see Ebayer's writing 'Not like other Ebayer's, genuine product' etc, this is a negative before you have even started.
Search Engine Optimization - SEO as it is called is a crucial part of generating traffic to your Ebay store. If you have an Ebay store, Ebay gives you the opportunity to use tag and keywords for each listing. This is critical you do so to maximise your traffic. If you are unaware of SEO, search via a search engine and start learning.
Product Prices - Product prices are also a great way of generating traffic. Try and be as competitive as possible. Sometimes you can't even touch other peoples prices but this isn't neccessarily a bad thing. If you don't have the purchasing power to compete with other sellers, come up with a positive. They might be selling products dirt cheap but are they keeping a good customer service record. Try and excel in areas that others aren't. Remeber a good customer base is a solid one. The more people you treat correctly, the more will return for future spending.
Postage - Try and sell your products worldwide, this will instantly generate more traffic via other Ebay sites around the globe. Explain in your listings which postal services you use and your despatch times. A great way to get your listings higher up on Ebay is to offer FREE postage on your products.
Returns Policy - Make it clear to your visitors where they stand if they were to purchase from you and they recieve a faulty or broken product. It is a fact that if you do not offer a returns policy, they wont even consider purchasing from you unless you are selling extremely cheap products or they can't be refunded for health and hygeine reasons.
Listings - GTC (Good Till Cancelled) items generally get put down the listings unless they generate sales quite frequently. I would suggest adding Auction format listings for each product. By doing this the auction formats will go directly above all BIN (Buy It Now) items and more people will be able to see your items.
Shop - Always, Always, Always put links in each and every one of your listings. This is the easiest way of generating traffic.
1. Reel them in!
2. Tie em down!!
3. Don't let them leave!!!
GENERATE MORE EBAY TRAFFIC TO YOUR STORE
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17 December 2010
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