How To Spot And Avoid Buying Fake Fred Perry

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Separating The Fakes From The Genuine Product

Fred Perry is a very popular designer brand and as a result there are an increasing number of fakes being listed up on eBay. These fakes are usually much cheaper, are poor quality and start to wear after only a couple of washes. This guide has been made to help you spot the genuine Fred Perry from the fakes.

If you're interested in purchasing Fred Perry items that are 'Brand New With Tags' please check out my account  where we only sell genuine Fred Perry items ranging from polo shirts, to jackets, to dresses, to wallets:
http://www.ebay.co.uk/usr/clothesoutlet_uk?rt=nc

The Tags

When buying new Fred Perry items with the tags attached it can be quite difficult to identify a genuine tag. Genuine tags will look like the ones shown below with the laurel wreath symbol and the words 'Fred Perry' in the bottom left hand corner (Picture 1 below). They may also have extra information written underneath such as 'Slim Fit' depending on the type of shirt (Picture 2 below).
The tags will ALWAYS be attached using a blue thin string with a small clasp as shown in Picture 3 below. When selling Fred Perry we always ensure that the tags provided with our items are the original tags, however sometimes they have been reattached as is a common practise in many retail stores. As a result on some of our items the blue string is not present.
On the back of the tags, there should be a list of characteristics of the shirt. These should be (in order):
STYLE:
COL:
PRODUCT:
COL. DESC:
SIZE:
An example is listed below (Picture 4)
Other types of tags include those from the Laurel Wreath collection. These tags are different to those of the original Fred Perry and are shown below (Pictures 5 & 6). Special collections/editions may also have additional or different tags added and will be discussed later.
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The Collar Label

There is only a small variety of genuine collar labels. Most genuine Men's Fred Perry items will have a label like those shown in Pictures 1 & 3 below. They are very neat and will have the words 'Fred Perry' underneath a laurel wreath logo on the left hand side. The size of the item is on the right hand side of the label. Men's labels will have the size in the format XS, S, M, L, XL, XXL etc. Women's labels will have the size in the UK Women's Size format ( 6, 8, 10, 12 etc.) on the right hand side (Picture 2) as well as others such as the EU Women's Size.
A notable exception is the Laurel Wreath Collection. These labels have the laurel wreath in the middle, with the EU size on the right hand side (Pictures 4 & 5). Other sizes will be present on both sides of the label such as the UK size, height etc.
Fakes will be poorly designed. A few examples are shown below (Picture 6 - The bottom left picture shows a good fake, however the letter 'S' looks more like a '5' and this shows that is actually a fake).
The following labels are uncommon in Fred Perry merchandise but are still genuine (Pictures 7 & 8). Take note that the green label is also found in a blue colour but these labels are the most commonly faked and a sharp eye is needed to pick out the real ones.
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Label In the Hem Of The Shirt

On the inside of the shirt at the bottom left or right, there should be a label. If there is no label then the shirt is most likely a fake. The label should have the laurel wreath on the left hand side with 'Fred Perry'  written underneath. Its country of manufacture will be listed underneath with the style underneath this. There may be buttons attached to the label too. Examples in Pictures 1-3 below are all genuine and any labels that are very different to this are most likely fake. To check whether the original tag is attached to your item, compare the [STYLE:] and [COL:] on the tag with the [STYLE:] of this label. The first set of numbers preceded by a letter on this label should be the same as the [STYLE:] on the tag. The next three numbers on the label after the '/' should match the [COL:] on the tag.
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The Laurel Wreath Logo

This is an easy way to identify a poor fake, the logo should be neat and tidy. Due to some fake Fred Perry shirts now being produced with fairly accurate, neat logos this is not the best way to identify a genuine shirt and the other methods listed above should be used primarily. 
Picture 1 below shows an example of a genuine Fred Perry logo.
Pictures 2 & 3 are examples of fake Fred Perry logos.
Picture 4 shows a genuine Fred Perry logo which is becoming more commonly used on items such as light jackets and polo shirts.
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Special Collections

Fred Perry are well known to collaborate with many designers and other famous people such as Bradley Wiggins and Amy Winehouse to create different styles of clothing. As stands to reason, these special collections have different or additional labels and/or tags. Some examples are shown below:
Picture 1 shows the Fred Perry x Bradley Wiggins Collar Label and Tag.
Picture 2 shows the Fred Perry x Raf Simons Collar Label, Logo and Tag.
Picture 3 shows the Fred Perry: Athletic Collection Tag.
Picture 4 shows the Fred Perry Activewear Tag.
There are many styles so keep an eye out. These styles tend to be more expensive than Classic Fred Perry.
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Other Things To Bear In Mind

Here are a few other things to bear in mind when purchasing Fred Perry:
  • NEVER buy a Fred Perry item with just a general stock photo only! More often than not, it will be a fake  and you will be disappointed.  You need to see photos of the item itself to determine whether it is a fake or not.
  • If it is much cheaper than similar Fred Perry items it is most likely to be a fake. You may be extremely lucky, however it is unlikely that a genuine Fred Perry item will be set at such a low price if it is indeed 'Brand New With Tags'.
  • Look at the seller's feedback score. This is sometimes helpful as this helps to distinguish those who sell fakes from those who sell the genuine items.

Conclusion

Many types of Fred Perry items have been discussed here and this in-depth will give you the tools to identify the genuine shirts for yourself. Although this guide does not cover everything it covers the majority of Fred Perry items.
If you have any questions about real or fake Fred Perry items please don't hesitate to contact me by sending me an eBay message.
I also only sell genuine Fred Perry items and these are available on my eBay account here:  
http://www.ebay.co.uk/usr/clothesoutlet_uk?rt=nc

Thank you very much for reading through this guide and I hope you find it useful!

Kind Regards
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