Many first time sellers have one thing in common –
they fail. Many of them fail time and time again,
never understanding what is going wrong. They do
hours of research looking for the perfect item to sell,
get the auction set up, and wait for the bidding to
begin. Hours go by and no bids are placed. Days go
by, and there are still no bids – or there are very low
bids. Finally the auction ends, and it turns out to be
a total failure. Considering the huge number of sellers
who run eBay auctions, there are specific things you
must do, and specific things you must not do if you
are to be successful.
There are many reasons why auctions fail. The most
common reason is that the item is not in high
demand. This problem can be avoided by doing the
necessary research to determine which items sell
well, and which items should be avoided. This
research takes a great deal of time – but in the end,
you will find that it is time well spent.
Another reason for eBay failure is pricing. No matter
what your reserve price is, your opening bid price
should never be more than £50 or so. This is how you
will attract potential bidders to your auction. If you
set that opening bid too high, most people won’t
even click the link to read the description for your
item. Another pricing problem is lack of research.
Before you set your reserve price, you must
determine what the item is really worth, and the price
similar items have sold for in past eBay auctions.
Poorly written descriptions are another cause of
failed auctions. Poor grammar and misspelled words
drive people away. Failing to post a picture of the
item will also keep people from visiting your auction
page. Make sure that your description is well written.
This is essentially your ‘sales copy.’
Shipping prices scare people away from auctions if
they are too high. Find the lowest shipping prices
that you can find, and consider paying for the
shipping yourself if it won’t cut into your profits too
much. Do not charge handling fees.
Offer great ‘customer service’ for all of your auctions,
and ask your buyers to give you feedback. If the
items that you sell are everything that you said they
would be, and you offer great customer service, you
can expect wonderful feedback – and this
feedback will help a great deal in your future auctions.