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It's pretty straightforward: The word 'UNLIMITED' means 'INFINITE', however, BT's interpretation is somewhat different.
According to their 'OnePlan Plus Unlimited' scheme, which innocent businesses are signing up for in droves, customers can have 'Unlimited' calls for just £15.00 per month.
But there is a catch. Well, several, actually:
1. You have to sign up for 2 years.
2. There is a minimum spend commitment of £500 per year (12 months x £15 per month only equals £180) and there is a 'reconciliation charge' payable if you fail to spend that figure PER LINE.
3. The use of the word 'UNLIMITED' is misleading, because there IS a LIMIT to the number of minutes you are allowed to use up calling MOBILE telephone numbers of JUST 300 minutes per month. If you go over that, you are CHARGED a 7p CALL CONNECTION FEE PLUS 10p PER MINUTE.
So, you can sign up for 'UNLIMITED' calls, but you might as well just throw your money away.
If you look for 'UNLIMITED' on wikipedia.org, it states: “...An unlimited or infinite quantity...."
The mis-use of the word 'unlimited' is quite legal and BT claim it has been approved by OFCOM.