I have decided to write this guide because of the number of questions I receive, especially from overseas buyers regarding football sleeve patches.
Lextra - This WAS the common brand name used for authentic sleeve patches. However, this method of creating heat transfer sleeve badges is no longer used by Sporting ID the manufacturers and suppliers of names, numbers and sleeve badges for most teams. In the past, the numbers and sleeve badges ALL had a plastic film strip with the LEXTRA branding on them but Sporting ID have now created their own production method known as SENSCILIA which is in no way connected with the LEXTRA brand.
Because most people still search for the term Lextra and because there are still old names, numbers and sleeve patches on the market it is difficult to get away from using this terminology. Also, the LEXTRA branding provided guarantees to buyers of the authenticity of products and confusion has been caused because buyers are not always 100% positive that they are receiving authentic products.
In September 2008 it became necessary for High Voltage Graphics to terminate the licence with ITW (owners of Sporting ID) so they are no longer authorized to use the Lextra manufacturing technology. Because of this Sporting ID now use their own technology known as Senscilia for the production of letters, numbers and sleeve badges for all premier league teams, football league teams, scottish premier league teams and various european teams and competitions.
What has happened is as follows:
Premier League Names and Numbers are mounted and sent on a plastic carrier usually with the Sporting ID branding printed on the plastic backing carrier as are the premier league sleeve patches (although they don't have sporitng id branding) these are now all Senscilia products NOT LEXTRA.
Premier League Champions Badges (08/09), FIFA World Club Champions Badges and Europa League Badges DO NOT HAVE A PLASTIC BACKING CARRIER or any Sporting ID logos so it is difficult to tell if they are genuine apart from the quality of the material. This Senscilia material is very soft and the colours are bright and the logos are raised in the badges, again THEY ARE NOT LEXTRA anymore.
LEXTRA PRODUCTS ARE NO LONGER THE OFFICIAL LICENCED NAME FOR PREMIER LEAGUE NAMES AND NUMBERS AND SLEEVE BADGES. SPORTING ID ARE THE OFFICIAL SUPPLIERS OF NAMES NUMBERS AND SLEEVE BADGES AND THEY NOW USE SENSCILIA TECHNOLOGY - see senscilia.com
So, in summary most names, numbers and sleeve badges to 2008/09 season will be LEXTRA and for 2009/10 onwards will be Senscilia products from Sporting ID.