I had been looking for a links of london bracelet and came across a similar site to ebay called ioffer.com. where you can purchase a bracelet for less than £5.
It comes in packaging which looks exactly like that I recieved when I eventually went to the Links of London store to gt mine!!!
Its no wonder people were buying 10 at a time! For the price people are selling these for on ebay its worth paying that little extra to get the real thing.