Meet eBay's Most Successful Female Sellers

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Ever dream of being your own boss? These women turned that dream into a reality after establishing successful shops on eBay.  

Selling everything from costume make-up to baby clothes, not only do these women embrace the flexible lifestyle that comes with running an eBay business, they’re reaping the financial benefits too.  

Here, they share their stories and top tips for eBay selling success... 
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Linda Lightman, Founder of Linda’s Stuff

Linda, 54, makes £17m a year in sales by selling designer clothes through Linda’s Stuff, the eBay store she set up in 2000. 

“It was my children who introduced me to eBay", she says.

"After the local video shop offered to give them £3 in exchange for the old video games they’d bought for £35, my son said, ‘Let’s try eBay!’

"Seeing how much they were getting for their unwanted items, I was curious to see what I could get for the designer clothes I didn’t wear anymore. The day I sold a handbag for £44,000, I knew I was onto something!” 

Linda’s top tip to fellow eBay sellers? “Be honest. Building a reputation for selling authentic goods – and a customer base of buyers that trust you – is hugely important.”  
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Anna-Lee Kewley, Founder of Baby Moo’s

Anna-Lee, 32, makes £68k a year from designing and selling baby clothes through her eBay shop Baby Moo’s.

“When I left my job in a bank to go on maternity leave with my little boy, I never dreamt it would be the start of self-employment", she explains. 

"But disappointed with the range of clothes available for babies, I saw an opportunity. After putting bits and pieces from around the house up for sale on eBay, I used the £230 that I’d made to buy the first batch of stock for Baby Moo’s.

"I kept reinvesting any money I made into stock, and now I make a profit designing and selling my own range of baby clothes.”

Anna-Lee’s top tip to fellow eBay sellers? “Strive to exceed the customer’s expectations. I always wrap my products beautifully before I post them and include a little toy or a lollipop to make it more personal.”
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Rachael White, Co-founder of Thingimjigs

Rachael White, 43, sells character based gifts and clothing for children through her eBay store Thingimjigs. She makes £1.3m a year. 

“Thingimijigs started as a part-time venture that I predicted would make us £500 a month", she says. 

"I was forever on the lookout for things with film characters on for my kids so when I found a stockist I thought, ‘Maybe everyone else wants them too!’ and started selling them on eBay.

"After six months, my garage, attic and spare bedroom were filled with stock – the demand was huge and I was taking sacks of parcels to the post office in my lunch break.

"Something had to give so, I quit my job to make a go of the business and I haven’t looked back.”

Rachael’s top tip to fellow eBay sellers? “Use the forums as a platform to bounce ideas off others, like you would your colleagues. It’s a great support network for picking up tips and getting advice.”
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Kareen Buttle, Founder of Glitterstore

Kareen Buttle, 49, sells cosmetics through her eBay store Glitterstore. She makes £500k a year.

“When market conditions meant that the financial service business I owned took a turn for the worse, I started looking for ways to make extra cash", she explains. 

"I was self-employed already and didn’t like the idea of working for somebody else.

"I began selling a few bits of stage make-up but within months, I found myself purchasing thousands of pounds worth of stock to meet the demand.

"Struggling to keep track of my orders, I decided to close my other business and turn my focus to Glitterstore and I’m so glad I did.”

Kareen’s top tip to fellow eBay sellers? “Stay ahead of the game. Whatever your product is, research the market you’re selling in and keep your finger on the pulse. Trends change quickly and you want your products to reflect that.”
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