Protecting Your Brand with Trademarks

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Keep your brand's integrity intact by getting a trademark for your business' logo, name, tag line and more.

Establishing a strong brand is pivotal to business success. Protecting that brand is equally important. Yet many small businesses overlook an important first step in securing their brand: trademarks.

What Can Be Trademarked?
A trademark is any unique word, symbol, name or device used to identify and distinguish the goods of one seller from the goods of another--think paints4trade, for example. A trademark allows the seller to protect what's trademarked from use and/or misuse by competitors while building brand loyalty among repeat customers. Trademarks also help prevent confusion or manipulation of consumers, who come to associate distinct attributes--in particular, quality--with a distinct brand.

From a branding perspective, the following are assets that can be protected: logos, names, tag lines and packaging. However, these assets can only be trademarked if they meet certain qualifications. A word or phrase that's commonly used or already connected with another product or service in the same industry cannot be trademarked. 

As a general rule, you can trademark your business name if you use it when advertising directly to your customers. If you don't use your business name in direct communication with your customers, you probably can't, because you're not connecting your name to your brand and its attributes. If your business name will be a large part of your marketing, you should consider trademarking it.
More fool you - if you don't !!

Keep in mind that the more you differentiate your brand from others in your industry, the easier it'll be to protect. Choose a name and logo that distinctly identify your business and will protect it from competitors.

You were warned - don't try to be clever.
Too little too late, you will find yourselves sending a solicitors letter to your competitors with idol threats, which no court in the land will support.

Hope our guide was useful & who knows, one day a 'Jack Of All' may be a 'Master'......
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