It appears that the time has come to explain what to look for in Sunglasses, not just one particular pair but what a discerning purchaser should be looking for when they want to purchase Branded Goods.
The MAIN manufacturers of Branded Sunglasses are (in no particular order) Safilo, Marcolin, Luxottica these companies hold licenses for many of the branded sunglasses you see on eBay or the Internet in general.
Safilo are the licensees for such makes as Dior, Marc Jacobs, Emporio Armani, Giorgio Armani, Gucci, Diesel and many more
Marcolin are the licensees for Ferrari, Roberto Cavalli, Tom Ford and many more
Luxottica hold the licenses for Dolce&Gabbana, D&G, Prada, Miu Miu, Bvlgari, Chanel, Versace, Versus, Persol, Ray-Ban and many more
They are given these licenses on the whole by the Brand Owner who guards the Brand with the utmost vigilance but sometimes even with strict policing of any Brand there are always the ones that go undetected
I want you to think when you purchase Branded items, think if an item costs £190 in a shop HOW can it cost $164.99 in an eBay shop???
It may be discounted by £30.00 or maybe even £40.00 but how can it be SOLD at LESS than the the licensee is selling it to a genuine distributor??
$164.99 EQUATES TO £81.00
£164.99 equates to approximately $325.00 AND IF YOU WENT TO NEW YORK AND WENT TO ANY STORE YOU WOULD SEE THAT THE PRICES FOLLOW THROUGH ON PRICES IN UK - THAT IS THE BEAUTY OF BRANDED ITEMS THEY SHOULD BE THE SAME PRICE WHEREVER YOU GO IN THE WORLD TAKE OR LEAVE A FEW POUNDS MORE OR LESS DEPENDING ON EXCHANGE RATES
PLEASE THINK BEFORE PURCHASING BRAND NEW ITEMS THAT ARE NEW TO THE LICENSEE, THAT ARE NOT CLOSEOUT STOCKS AND HAVE EXTREMELY LOW BUY IT NOW OR AUCTION PRICES
A CLOSEOUT ITEM IS AN ITEM THAT HAS COME TO THE END OF A LINE AND WILL NOT BE MANUFACTURED AGAIN AND IS COMPLETELY DIFFERENT TO AN ITEM THAT IS BRAND NEW
PLEASE ALSO KNOW THAT LUXOTTICA HAS VERY VERY LITTLE CLOSEOUT MERCHANDISE, THEY GUARD THEIR PRODUCTS EXTREMELY WELL AND ALTHOUGH THEY HOLD THE LICENSE FOR CHANEL, CHANEL POLICE THEIR BRAND EXTREMELY CAREFULLY AND IF YOU SEE CHANEL AT KNOCK DOWN PRICES JUST BE AWARE THAT IT MAY NOT BE WHAT YOU THINK IT IS.
JUDGE THINGS FOR YOURSELF BUT ALWAYS BE AWARE IF YOU SEE SOMETHING ON THE HIGH STREET FOR £200 AND IT IS BEING AUCTIONED AT £9.99 CAN IT BE SAFE TO SAY IT IS NOT REAL - I THINK SO.
BRANDED ITEMS HAVE RECOMMENDED RETAIL PRICES - SMALL DISCOUNTS ON THESE PRICES ARE SEMI ACCEPTABLE TO THE LICENSEE BUT JUST KNOW THAT IF THE PRICE IS TOO LOW SOMETHING IS WRONG - TERRIBLY WRONG AND YOU SHOULD BE EXTREMELY CAUTIOUS.
THERE IS AN OLD SAYING 'LET THE BUYER BEWARE'
I CAN GIVE YOU VERY STRAIGHT ANSWERS ON ANY SUNGLASSES OR FRAMES I HAVE FOR SALE ON MY SITE I HAVE NOTHING TO HIDE - PLEASE FEEL FREE TO CONTACT ME VIA EBAY MESSAGES AT ANY TIME AND I WILL GLADLY HELP YOU.
ANOTHER THING TO BE EXTREMELY WARY OF IS COLOUR CODES - CHECK THAT A COLOUR CODE EXISTS, CHECK IT IS CORRECT. THERE ARE FANTASTIC FAKE SUNGLASSES OUT IN THE MARKET PLACE, THEY CAN LOOK THE SAME IN DESIGN BUT THE COLOUR CODE DOES NOT EXIST. IF SOMETHING IS MARKED AT $169.99 ON ONE SITE AND £169.99 ON ANOTHER AND THE RRP IS £199.99 WHICH WOULD EQUATE TO $398.00 IT WOULD BE EXTREMELY FAIR TO SAY THAT SOMETHING IS WRONG WITH THE DOLLAR PRICE.
CHECK PRICES ON WEBSITES IN USA FROM LARGE RETAILERS AND SEE HOW MUCH A BRANDED PAIR OF SUNGLASSES COSTS THEN CHECK THE PRICE AGAIN AND MAKE A DECISION FROM THERE.
REMEMBER A BARGAIN IS ONLY A BARGAIN IF WHAT YOU PAY FOR IS TRULY WHAT IT IS ADVERTISED AS AND IN THE CASE OF SUNGLASSES IF IT IS GENUINE THE CODE WHICH INCLUDES THE COLOUR SHOULD MATCH UP WITH ANY OTHER AUTHENTIC SITE. DESCRIPTIONS CAN ALTER BUT CODES AND COLOURS REMAIN THE SAME.
IF SOMETHING REALLY LOOKS TOO GOOD TO BE TRUE IT PROBABLY IS.
I CANNOT MAKE ASSESMENTS ON ANYBODY ELSES SITE, I CANNOT TELL YOU FROM LOOKING AT ANY PHOTOGRAPH IF SOMETHING IS REAL OR FAKE BUT WHAT I CAN SAY IS THIS LET PRICE BE YOUR GUIDE AND IF SOMETHING IS TOO CHEAP THINK CAREFULLY, IS IT STOLEN, IS IT A COPY AND IF IT IS EITHER OF THESE TWO DO I WANT TO BE INVOLVED??
THE LAST THING YOU NEED TO THINK ABOUT IS CUSTOMS TAX - IF YOU ARE IN EUROPE AND PURCHASE FROM EUROPE YOU DO NOT PAY TAX ON AN ITEM WHEN IT IS BROUGHT FROM ONE EEC COUNTRY TO ANOTHER BUT WHEN YOU PURCHASE FROM OUTSIDE THE EEC IE USA THERE IS AN IMPORT TAX THAT HAS TO BE PAID.
THIS IS ALL VERY WELL AND GOOD IF THE ITEM YOU ARE PURCHASING IS THE GENUINE ARTICLE BUT PAYING TAX ON SOMETHING THAT IS NOT GENUINE IS THROWING GOOD MONEY AFTER BAD.
I TRULY HOPE THAT THIS REPORT MAKES A DIFFERENCE TO THE WAY YOU LOOK AT ITEMS ON EBAY AND THINK CAREFULLY BEFORE PURCHASING AND ENJOY MAKING A TRUE SAVING WITH GENUINE DISCOUNTS ON GENUINE GOODS