The aim of this guide is to help sellers add the correct information into a ceramics listing to hopefully answer potential questions buyers may have.
This will help you in several ways which I will detail below.
1. Condition. Paramount importance!
Any chips, cracks, crazing (cracks or lines on glazed products). Restoration - is there any you can tell? Have you examined the piece carefully? Is it clean or dirty? Whats its true colour? Photographs often lie! When you tap the pot with your nail, does it ring or ding? The above are all extremely important and can affect item ending prices.
Why should I mention faults I hear you ask! Well, aside from the fact that you could cause upset and potential bad feedback, or a returned item - You will gain the buyers trust. Lets face it, no matter how good the pictures, nothing can describe a ceramic properly except the way it feels when its in your hands. If you can describe true condition, and gain a buyers trust, they'll thank you for it by possibly returning to buy more. Once other buyers see repeat purchases over time by other collectors, they'll feel more secure buying with you - and could possibly be willing to enter a higher maximum bid = more profit for you.
How well do you package? Do you use brand new materials? Do you recycle? Do you offer a double boxing facility? Giving the buyer a brief idea of your expertise with packaging can only help. Like the above, it can help the end price. So many people are stung by sellers on eBay who package badly, when the item arrives in twenty pieces instead of one. If you can show you are proficient at packaging fragile items, they'll be encouraged more.
3. Item not as described.
Offer a returns policy. 7 days from reciept is enough - this gives the buyer more of a security blanket. They'll know if they aren't satisfied with your description when they receive the item, that they have the otpion to return. These buyers, in my experience - if handled correctly can often prove to be return purchasers. Most wouldn't send the item back, in truth, but having that option available shows you are confident in your ability to describe correctly. I think this is very important when selling ceramics/glass.
What do you know about the item? If you can - disclose where you obtained it (great great grandmother, next door neighbours shed when they moved in etc) How old do you think it is? What period does it seem to come from in your opinion? Art Deco, Edwardian, Victorian? Mentioning things like this inside your auction listing helps zoodles - it also gives you the added bonus of certain words in keyword searches your buyer may perform. Remember the golden rule though - don't spam! No need for un-necessary keywords. If your item is desirable, and you sell it properly, your true keywords would do that job for you.
5. Makers Marks.
Are there any? What colour are they? What do they say? What are the shapes? Describe any odd shapes, if you can!
Lastly, just remember to be honest. No need to have a master plan when making an auction listing, just be true to the object you are selling, and its potential buyer.