Simple Guide to Buying Footwear Online (Shoes & Slippers)

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All types of footwear can now be purchased online from shoes and boots, to slippers and trainers. There are hundreds of different brands available, presented by millions of different companies and many vary in sizes which is were the confusion starts.

We are a small family run business that has been buying and selling footwear online for over a decade now and have identified many of the key areas that cause confusion, returns and inconvenience when purchasing footwear online.

With any kind of footwear the main problem is sizing
The way to buy the correct size is firstly know your size in the 3 main conversions - UK, EU & USA
Below is a table that shows the conversion for both womens and mens in each size
Ladies Size Chart
Mens Size Chart
UK 6.5 7 8 9 10 11 12 13
EUROPE 40 41 42 43 44 45 46 47
USA 7 7.5 8.5 9.5 10.5 11.5 12.5 13.5
UK 2.5 3 4 5 6 7 8 9
EUROPE 35 36 37 38 39 40 41 42
USA 4.5 5 6 7 8 9 10 11
Now many people will argue that a EU 42 is a womens UK size 8, but in the decade that we have been buying footwear we have only encountered a handful of manufacturers that use the UK8/EU42 mold. The main reason this happens is because most footwear is now produced outside of the UK, manufacturers have specific molds and 99% stick to the table provided above.

There are of course exceptions - Clarks manufacturer and sell their own footwear range so they actually have their own size structure which means that a Rocket Dog size 6 will not fit the same as a Clarks size 6.

Although there is a standard chart size, there is no such thing as a standard shoes size because everyone's feet are actually very different. Its a standing joke for us that we all consider ourselves to be a standard size - I am a standard size 8 so these shoes must be small, but fit great on another customer who also considers themselves to be a standard size 8. Bear in mind that the width is equally as important as length - there are many people that have wide feet that think they are a size 8, but actually turnout to be a size 6 EEE fitting.

You might be shocked to learn that there is only 5mm difference in length between sizes.

When buying footwear online always read the listing for the extra information regarding width. Most good sellers will give extra information including fitting - standard, narrow or wide and boot measurements like calf widths to help you decide if they are going to fit. 

Purchasing the footwear online is easy, the trick is being armed with sufficient information to ensure that they are going to fit and that you are not likely to be bothered with costly returns and numerous trips to the post office.

The best way to ensure the footwear you purchase is going to fit is to know your feet. If you suffer with bunions, water retention or spread feet - stay away from high fashion shoes that are designed to only look great, that tend to be a tight fit and don't give much room for movement. 

As a seller, we want to avoid unnecessary returns so we provide as much information as possible in our listing as we have available. If we sell a particular style of footwear and immediately encounter issues, we amend our listings to include relevant information that would stop the issue occurring.

Our best tip is if in doubt ask the seller - ask them to measure the inside sole of the footwear you are considering purchasing, give them the size you are interested in because the measurements will vary from size to size. If the listing doesn't give a fitting, ask the seller, most footwear is standard fitting unless stated.  
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