Spotting and Avoiding Fake Purfume

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How can you tell the fake form the real deal?


It's not easy. Counterfeiters of perfume have become masters of their crime with the aid of modern digital imaging and printing techniques. They are capable of producing almost identical replicas of ALL the major leading perfume brands on the market today.

As a consumer you may never really know, UNTIL you experience the actual fragrance which may be close to but not exactly as it should. You'll discover that the perfume does NOT last as long, perhaps as little as one hour instead of half a day or longer as is the case with original designer perfume. Counterfeiting is a huge problem globally, with millions of counterfeit goods being produced and sold every year. It is estimated that up to 10% of perfumes and toiletries in the market place are fakes. You can at least double that for eBay! (And that's being generous).

This is why it is vital to buy from a reputable seller. I'm not plugging my store there by the way, buy from anywhere, just do your homework.

First you need to examine the seller/listing:

a) Check feedback and how it was obtained (selling 99p auctions for example to build a reputation)
b) Country of origin, if you buy from Bulgaria you get what you deserve!
c) Major spelling/grammar mistakes in the listing
d) Lack of detail in a listing. If a listing has 20 words and looks and feels second rate, your purfume probably is too
e) Untrusted payment methods
f) No return policy
g) No mention of age of supply (see below)

Beware of old stock and stale perfume. Perfume DOES deteriorate.

The time period depends on temperature, light and length of storage. Sometimes when stores close down, they SELL OUT their old perfume stock. These typically end up in auctions, and discount shops/web sites at very cheap prices. Don't get caught out. Always make sure your supplier sells FRESH, not old stock.


If you do take a punt on a seller that seams rather cheap make sure you do the following when your goods arrive:

20 Point Perfume Authenticity Checklist:

1) Cellophane Wrapping. Check for overall quality - look and feel - thickness and clarity.

2) Cellophane Sealing. Check for signs of excessive glue and especially use of any sticky tape.

3) Outer Box. Check for overall quality of material used - thickness, colour, fold marks and edges.

4) Printing. Check for correct information printed on box. Size, Country of Origin, misspellings, logo, and trademarks. Check the style of printing.

5) Batch Number. Check for a number.

6) Inner Box. Check overall quality of material used - colour and size.

7) Bottle Shape. Check overall quality - height, width, basic shape and design.

8) Bottle Glass. Check overall quality, thickness, clarity, moulding marks, and air bubbles within the glass.

9) Cap. Check size, colour, shape, and moulding marks

10) Sprayer Head. Check overall quality, colour - smoothness and ease of operation.

11) Sprayer Inner Tube. Check quality, thickness, length and colour.

12) Main Bottle Label. Check quality of printing, size, positioning and look for embossing if applicable.

13) Bottom Label. Check quality of printing, size, and correct information.

14) Bar Code. Check number, size and scanability

15) Fragrance Colour. Check for murkiness, floaties and consistency of colour.

16) Fragrance Oiliness. Check for excessive oily feel.

17) Fragrance Smell. Check for pungent or unusual fragrance notes.

18) Fragrance Lasting time. Test number of hours. Should last at least 2 to 3 hours+

19) Skin Reactions. Watch for itchiness, blemishes and rashes.

20) If still in doubt, test and compare at a local retailer


Hope this guide will be of some help to you, just remember what you already know... 'If something's too good to be true, it probably is'.

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