THE CUSTOMER IS KING

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THE KEY TO SUCCESS ON EBAY IS BE AS FLEXIBLE AS YOU CAN TO CUSTOMER NEEDS.

REMEMBER AT THE END OF THE DAY THE BOTTOM LINE IS IMPORTANT BUT SO IS REPEAT BUSINESS FROM YOUR CUSTOMERS.

GOOD FEEDBACK SCORES AND DETAILED SELLER RATINGS LEAD TO MORE BUSINESS, WORD OF MOUTH
FROM SATISFIED CUSTOMERS IS ALSO ANOTHER MARKETING TOOL THAT COSTS NOTHING EXCEPT GOOD CUSTOMER SERVICE.

I OBVIOUSLY DONT SELL AN ITEM IF IT IS GOING TO COST ME , I MIGHT AS WELL GIVE THE CUSTOMER THE ITEM , BUT LISTENING TO YOUR CUSTOMERS NEEDS HELPS YOU ASSESS HOW MUCH LEEWAY TO GIVE
IN BEST OFFER SITUATIONS.

YOUR CUSTOMER MAY WANT THE ITEM FOR A SPECIAL OCCASION LIKE A BIRTHDAY, ANNIVERSARY, OR EVEN FOR A LIFE CHANGING EVENT LIKE A FUNERAL ETC, ANY REQUEST TO GET THE ITEM TO THEM ASAP IS ALWAYS ADHERED TO .

I DO EBAY TO MAKE SOME MONEY AND SELL MY UNWANTED ITEMS, BUT I ALSO DO IT AS IN SOME SMALL
WAY I AM MAKING A DIFFERENCE TO MY CUSTOMERS LIVES. THAT IS VERY SATISFYING TOO.

BUT THAT IS NOT TO SAY HAVE TO BE TOO NICE AND KIND ALL THE TIME. IN A VERY SMALL MINORITY OF
CASES YOUR CUSTOMERS DO STRETCH THE BOUNDARIES OCCASIONALLY BY NOT PAYING FOR ITEMS,
BUYING ITEMS AND THEN CHANGING THEIR MINDS, BIDDING ON ITEMS AND NOT PAYING . THAT IS PART OF EBAY, AND THESE INSTANCES CAN BE REDUCED BY USING THE "BLOCK BIDDERS" FEATURE.

THIS BUILDS UP A PANDORA'S BOX OF "AVOIDABLE" CUSTOMERS OVER TIME , THIS MAKES RUNNING YOUR EBAY SITE SO MUCH SMOOTHER , AND YOU DEAL WITH THE GENUINE BUYERS. BUT WATCH YOU DONT
ACCIDENTLY PRESS THAT REINSTATE BLOCK BIDDERS FUNCTION ;-)

ALSO DONT LIMIT YOUR CUSTOMER BASE TO YOUR NATIVE COUNTRY. IF YOU CAN SELL WORLDWIDE, EBAY IS GLOBAL MARKETPLACE, BUT THE EASE OF DOING BUSINESS MAKES THE ENVIRONMENT AS IF THE CUSTOMER IS JUST AROUND THE CORNER.YOU WILL BE REACHING MILLIONS UPON MILLIONS OF PEOPLE BY SELLING WORLDWIDE AND HENCE INCREASING SALES.

POSTAGE COSTS ABROAD ARE EXPENSIVE SO TRY AND KEEP THE COSTS DOWN TO WHAT IT WILL ACTUALLY COST YOU TO SEND. EVEN ON THE SMALLEST OF ITEMS LIKE A CD OR TAPE COSTS CAN BE BETWEEN £3-£4 DEPENDING ON LOCATION. OVERSEAS BUYERS HAVE TO UNDERSTAND THAT OVERSEAS TRADING IS MORE EXPENSIVE THAN LOCAL SALES.

REMEMBER THE POWER IS IN THE CUSTOMERS HANDS , GIVE GOOD SERVICE AND YOU WILL GET GOOD FEEDBACK , BACK SERVICE LEADS TO BAD RATINGS , WHICH GO ABOVE THE PERCENTAGES ALLOWED BY EBAY, WHICH LEADS TO SELLING LIMITS AND ALLOWANCES, AND EVEN SUSPENSION. SELLERS CANNOT LEAVE BAD FEEDBACK FOR BUYERS , WHICH I THINK  IS A BIT UNFAIR AS YOU CANNOT ASSESS FAIRLY THE TRUSTWORTHYNESS IN PAYING OF A BUYER. I DO THINK THAT EBAY SHOULD ALLOW BOTH SELLERS AND BUYERS TO LEAVE NEGATIVE FEEDBACK AS THAT WOULD MORE FAIRLY REGULATE THE BAD FROM THE GOOD.

I HOPE THE ABOVE HAS HELPED

MARKP1667 THE PRICE IS RIGHT
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