THE HISTORY BEHIND HUGO BOSS LEADING FASHION HOUSE

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(click on our  eBay shop link on the right hand side of this page to see a huge inventory of Boss watches and accessories, all at bargain prices, many 50%-60% cheaper than retail prices, we cut out the middlemen and pass the savings onto our customers. Dont take our word for it, by clicking the link you will alos see positive reviews/comments from over 1800 happy customers, our prices are unbeatable)

clock here to visit our ebay shop --> ebay shop

Hugo Boss established his company in Metzingen, Germany, in 1923, only a few years after the world war 1, while most of the country was in a state of ruin.

Boss died in 1948, and the company then languished in relative obscurity until the 1950s, when, in 1953, Hugo Boss released its first suit design for menswear. In 1993, 70 years after its founding, Hugo Boss launched its first fragrance, and created a division which has since grown to be an important part of the company.

  

In 1997, Boss Orange for men was launched described as sporty and casual seperating itself from the trendy Hugo brand and the sophisticated Boss black label brand. Boss green is completely sporty selling items designed just for sporting activities and has a sports look/appeal.

The company's products, divided over three brands, are available throughout the world in 103 countries and more than 5002 retail stores. These brands are Boss, Hugo, and since 2004: Baldessarini. The latter, Baldessarini gmbh is a more independent business unit which focuses on a more prestigious image than its two sister brands. It sells, like the other Hugo Boss brands, clothing, shoes, fragrances and accessories but left Hugo Boss after the spring/summer of 2007. This si due to the newly launched premium Boss line, BOSS black selection, outselling baldessarini.

Baldessarini fashion was recently sold for up to 9 million Euro (around £6m) to Ahlers AG, a fashion brand holding company. werner Baldessarini will continue to design the collections, he will also be in charge for marketing.

Todays sub-brands for men include: Boss black, Boss black selection, Boss green, Boss orange, Hugo and Baldessarini for woman: Boss black, Boss orange (announced in July 2005 for spring/summer 2006 launch) and Hugo. Also part of the brand are lifestyle accessories (which we sell in our ebay shop, see the link HUGO BOSS DIRECT link at the top right hand side of this page

All fragrance brands are owned by Procter & Gamble.

 

Click on our HUGO BOSS DIRECT eBay shop link on the right hand side of this page to see a huge inventory of Boss watches and accessories at bargain prices, many items are 50% - 60% cheaper than retail prices, we cut out the middlemen and pass the savings onto our customers, dont take our word for it, also read our customers reviews, many cant beleive the savings they have made. we have over 1800 positive comments from customers, feedback speaks for itself, our prices are unbeatable.

click here to visit our ebay shop --> ebay shop

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