I have read quite a few posts about the change ebay have implimented with the door colour icon you see for sellers stores.
There have been theories that it could indicate the sucess factor a seller is experiencing and showing red for good and blue for bad. The flip side of that has also been suggested, that the door colours change and that causes a downturn or upturn in sales figures.
So I've spoken to a couple of ebay staff about this.
The door colours are a design change that ebay have been rolling out in phases so not everyone sees it, and I assume based on server connected to, the changes might not stick for everyone all the time, depending on which ebay server is, well, serving you at the time.
"This is follow up email with regard to the colour of shop icon.
Colin, yesterday we had a chat regarding shop icon colour and I've committed you to provide an update regarding this. Let me share the details with regard to the shop logo colour.
First of all, I'd like to assure you that there is nothing that you need to do with your sales. I've gathered the information for you is that the colour of the logo was changed as part of the recent update to the eBay My World page. This page was re organised and redesigned and the logos on this page were also changed.
The logo should be appearing in blue on the eBay My World page as well as on listings pages. It will still appear as a red door on the member's My eBay page but this is not visible to buyers. These updates are generally done in waves and not everybody will receive the updated view at the same time. The new layout and color scheme looks like this http://www.ebay.co.uk/usr/the-tech-pod
I'm sure this answers your concern completely. If you have any question on this then please feel free to get back to us and we will be more than happy to help you further."
Personally for me this is still disappointing as Blue is less easy to spot than the Red door. The Blue door blends into the background too easy and is a passive colour whereas red is much more noticeable and likely to be clicked which means that more people will view a sellers store. This means that more people untimately will make purchases from seeing more opportunity with increased choice of products from that particular seller.
Here's what ebay said about this.
"Victor Benson 16:07:25
Welcome to eBay Live Help, my name is Victor. How may I be of assistance?
Hi Victor, I wanted to find out why the store door on ebay for sellers shops is now being used as blue? It seems to be making less customers notice it and not click through to eBay stores and sales are dropping because of this? What was the intention and expectations of the change from red to blue? Thank you.
Victor Benson 16:09:43
Victor Benson 16:09:56
Thanks for sharing your query. I will definitely check that. Please stay online,I'll be with you in a moment.
Victor Benson 16:10:43
Colin, this is new feature introduced by eBay about My world page.
It seems to be making less customers notice it and not click through to eBay stores and sales are dropping because of this? What was the intention and expectations of the change from red to blue?
Victor Benson 16:13:15
Rest assured this is not only for you, but if you give a look at the shop of other members you will be able to see that all the member's shop icon will appear in blue.
Victor Benson 16:13:58
The logo should be appearing in blue on the eBay My World page as well as on listings pages. It will still appear as a red door on the member's My eBay page but this is not visible to buyers.
Victor Benson 16:14:52
If you want to know what new changes brought by eBay than you may please click on your user ID appering in My eBay section and than you will be able to see the new changes.
I can see the change in effect but why has eBay decided to do this after all this time? Sales are dropping for many store owners.
Blue is much less noticable compared to red.
Victor Benson 16:23:32
Colin , eBay is trying to make changes somewhat like scoial media.
Victor Benson 16:23:39
The chat session is being wrapped up.
The chat session has ended.
So the reasoning behind it seems a little loose and disappointing but, if you were wondering....... now you know.