The Flowerbags guide to Sloggi Underwear.

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Why buy Sloggi?

Sloggi products were introduced to the nation in 1979. Part of the Triumph International group they've become synonymous with quality and comfort.

What styles are available and what does it all mean?

Briefs -So what are the different styles?

The cut of the briefs vary to suit shape and personal preference.
A tai style will still be fairly deep in the rise but offers a higher cut leg.
A maxi is a full brief for those that like the feeling of full coverage.
The midi brief is lower in the rise and the hipster brief sits low down on the body, particularly fitting if you like to wear your jeans low.
There is also the short - why should the boys have all the fun.
A mini is a basic bikini styled brief.
Finally there is the string sometimes known a thong.

Bras - I'm not sure what I need.

The W bra offers underwired support without any padding. Sometimes seamfree in the cups for minimal visibility under clothes. 
The WHP bra is a padded bra, again underwired.
The WHU bra is an underwired padded bra with a push up effect. The padding is slightly tappered to boost you when you need it.
The WHPM bra is an underwired, padded multiway bra
The N bra is a non-wired, soft cupped bra.

The ranges - wow, so much to choose from.  

The Basic range does just what it says. It offers a staple basic brief for your top drawer. Available in 3 styles and number of basic colours in multipacks as well as singles. Maxi available upto size 38. Basic bras also available. 

Basic Organic and Chic are also multipack styles. Organic offering the benefit of a hipster brief in organic cotton. Chic is a pretty basic brief with added lace detail in Tai, Midi or Maxi.

Romance is a super popular range due to the higher elastane content in the fabric which helps maintain shape. The lace adds that touch of femininity. A soft non-wired bra top with adjustable straps offers affordability. The maxi, tai and midi briefs are particularly lovely with midi being the most popular. Available in white and black (black discontinuing).

Sensual Fresh, recently ressurected from the original Sensual range is a lightweight range and always in demand. Available in 3 brief styles and 2 bras all in White, Black or Milk Tea.

Sloggi ControlShape and Slim are support underwear available to cover every need. Control tai and maxi briefs provide a very light support for everyday wear. Shape is a mid-control and Slim, available as a maxi or long-john brief, offers strong support. Infact, you may need a shoehorn to get them on! Tai style is ending shortly in the Slim range.

Sloggi Double Comfort really does offer comfort and more. Again available in a maxi, tai and short as well as a non wired pull on bra top. Very affordable and perfect loungewear.

Sensation and Invisible Sense are the sheerest in the range with Invisible Sense being the most lightweight, truly like a second skin. Invisible Sense also offers a WHPM (multiway) bra with light padding and smooth moulded cups.  

The Light and Light Cotton ranges offer a similar cut in style but the Light Cotton is obviously cotton rich where the Light range is a high Polyamide content. Scalloped edged detail to the bras and briefs give it a distintive look. Released each season a daring new shade.  

Sloggi Future - discontinued. Worth stocking up whilst it lasts. This range produced in organic cotton is ideal for the most sensitive of skins. The non-wired (n) bra is perfect even as a first bra with sizes starting from 30A.  

Sloggi Soft and Sloggi Easy - sadly discontinuing. The Soft bra is available upto 40D, whilst stocks last. Wired and non-padded (W Bra). Knickers to match in black, white and New Beige.
On top of all of those fantastic styles there are always new seasonal styles available such as Poesie, Sloggi Gentle, Bloom and Seventy-Nine. Offering up a range of vests and briefs when you want something a little different.


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