We are all lazy. We want to buy something. We type a keyword or two into the Search Engine, a list of items pops up, and away we go……. But have you any idea how critical your choice of keyword can be?
SELLERS: If you want to sell well, your listing must be widely seen. Take the trouble to use as many variants of your keywords as possible in your Title / Item Description and your listing will gain wider exposure and, hopefully, a better selling price.
BUYERS: If you want the best buy you must make the right search. Either find a wider selection or a few isolated, unseen, bargains.
Don’t believe it matters? Here are a few random examples:
Searched in All Categories:
Cheese board 108 listings
Cheeseboard 19 listings
Searched in Collectables:
WWII bayonets 53 listings
WW2 bayonets 66 listings
Searched in Tokens:
Co-op 19 listings
Coop 3 listings
Searched in Men’s Jewellery:
Cuff links 1488 listings
Cufflinks 9438 listings
PUT BOTH KEYWORDS IN YOUR TITLE / DESCRIPTION & WIDEN YOUR LISTING EXPOSURE
If you found this suggestion informative you may find a few more ideas in the guide dealing with misspelled keywords. See below.