What does kawaii mean?

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Quick definition: "Kawaii" - Japanese for "cute" or, more accurately, "AAAwww" - the kind of thing you say when you see something sweet like Pikachu, or "Hello Kitty", or perhaps a small friendly moomin!

So to describe something as kawaii can mean that it's

  • japanese, big eyed manga / anime
  • from the cartoon world
  • stylised with bright colours
  • fun and funny!


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