Women's jeans buying guide

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In an array of washes, fits and styles, denim can take you from an office meeting to an evening out, and everywhere in-between. Finding that perfect pair can be tricky but persevere because once you find them, you'll be lost without them. So, where to start? 

Choosing a style

Flare, skinny or bootcut? There are denim trends on the catwalks every season but these are the classic shapes that you'll see every year.


Gently fitted over the thighs with a slight flare from the knee to the ankle.
A really flattering style for most body shapes, especially those with a curvier figure as the slight flare will balance out your hips.


Fitted at the thigh with a dramatic flare from the knee to the ankle.
Flares are especially flattering if you're curvy as they skim your silhouette and balance out your proportions.


Straight from the hip to the ankle.
Perfect for petite figures as the straight leg flatters your shape and a great style to emphasise long legs.


Figure-hugging from the hip to the ankle. Super skinny jeans are really fitted and hug the ankle.
A great shape for petite and slender figures. If you are curvier then try a pair of jeans with stretch to ensure you get a good fit.

Measure for success

Jeans are generally sized by waist and leg length in inches (eg W28/L32) so it's important to know your measurements. To get the best fit you'll need to honestly measure yourself and understand what the jeans measurements refer to.


Waist- Wrap the tape around the slimmest part of your natural waist.
Hips- Stand with your feet together and measure around the fullest part of your hips and behind.

Your jeans

Inside leg / Inseam - The measurement from the crotch to the hem.
Rise - The distance from the bottom of the crotch to the top of the waistband.
Leg opening- The circumference of the hem.

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