Your Guide to Women's Principles Brand Clothing

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Your Guide to Women's Principles Brand Clothing

A favourite high street brand in Britain for decades, Principles brand clothing for women experienced a resurrection in the hands of international designer, Ben de Lisi. This new take on a fashion classic offers women a range of styles that can suit almost any occasion. Women looking for classic clothes from the Principles catalogue or new pieces can benefit from getting to know the details of this line of clothing.

 

The Principles Brand Design Aesthetic

In its original manifestation, Principles focused on creating power clothing for upwardly mobile women. This attention is still evident in the Principles by Ben de Lisi line. The new designer clothing line focuses specifically on fashion solutions for women over the age of 40. The initial 106 items in the Principles collection give women a seasoned and stylish look and are ideal choices for professionals or any woman who prefers to create a put-together look.

 

Principles Dresses

One of the signature pieces in the De Lisi range is the casual wear dress. A Principles by Ben de Lisi dress typically features clean, American lines with an enhanced design sense that makes them stylish and a bit edgier than the traditional look of a Ralph Lauren. In addition to weekend wear dresses, Principles also offers a range of formal wear that includes full-length and tea-length dresses. Materials include lace and chiffons, but the lines of these formal dresses trend towards the clean and elegant.

 

Principles Petite Clothing

Principles by Ben de Lisi also includes a 46-piece companion line of clothing and accessories designed specifically for petite women. The designs within the Principles Petite line use quality fabrics and tailoring to create shapes that flatter women of shorter stature. The looks within the line range from weekend wear to occasion and evening wear. De Lisi also creates  1and accessories that work with petite proportions and integrate with various looks in the line.

 

Principles Brand Clothing Size Guide

To find the right size in Principles brand clothing, women can measure at the bust, waist, and hip using a soft tape. Women can then cross-reference measurements in centimetres with this chart to find their ideal size.

 

Size (#)

Size

Bust (cm)

Waist (cm)

Hip (cm)

6

XS

79

60

83

8

S

83

64

87

10

S

87

68

91

12

M

92

73

96

14

M

97

78

101

16

L

104

85

108

18

L

111

92

115

20

XL

118

99

122

22

XL

125

106

129

24

XXL

132

113

136

 

Consumers should keep in mind that fabric and cut can also affect fit. Exploring a range of options and asking proactive questions with regard to fit can help women find the best size in Principles brand clothing.

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