eBay’s Best Match is the default search method when you are shopping on eBay. As implied by its name, a Best Match is a “Best” Match, at least this is what you are expected to believe.
Using this search method, you probably never asked yourself if you have made the most of eBay when you spent hours checking each of the listings in eBay search results. You just try a few key words that you “think” are the most relevant to your search and take the results list, usually a huge one, for granted. The next step is just checking one by one the items eBay provided to you in that list.
However, Best Match relies on keyword relevance. First, sellers have to use the right keywords in the right place. If you are searching for a evening dress and the seller has right dress for you but did not use the “evening dress” phrase in his keywords, instead the seller used the word “gown”, you probably will never see the dress you want and the seller has.
Second, you need to tell eBay the keywords in the correct way. Let us face it, how many sellers and buyers, are really good at keywords generation, and can pick the most relevant keywords that would return the result you buyer wants, on the first go?
Let’s take dress buying as an example. With what ever you type as a keyword, a color, a size, or even if you just type in “dress”, eBay would always return with some sort of “best match” results, that is “the best” for you. But here is the question, is the search result really what you wanted? If you use “10” in your keyword search for a size 10 dress, those dresses without 10 in title or in the right place, e.g. item specs, would probably never show up on your search list.
Therefore aren’t you as a buyer missing out? The answer to the title question is a most definite YES! eBay’s Best Match is not necessarily the best one for you.
Luckily eBay still keeps the other more “traditional” search methods for buyers available to choose from.. So next time when you search on eBay, don’t forget to flip the “sort by” drop down menu on the top of the page to see the different results you get, you will be surprised! Let us just look at a few to start:
1. Time: ending soonest. This is the most straight forwarding sorting. Very good if you are interested in placing bids on auction style listings. You can totally control what you want to see, and not let some sort of filter take away something which you don’t really intend to be filtered.
2. Price + Postage: lowest first
Good if you are looking for low cost items. eBay will sort the items based on total cost to you no matter how the seller categorize it. You just pay the lowest price!
3. Number of bids: fewest first
Why fewest first? True most people would think the item that has got the most bids is the best so naturally you want to also take a look. However, the down side is the high price, sometime you can get a very good deal, buy winning the item at seller’s auction starting price, that others might have missed, there are so many items listed on eBay at any one time 60% never sell not because they are no good, just that nobody had a chance to look at them, this is where the bargains are found..
There are many other ways to find your deal, e.g. save your favorite sellers, if you have good experience with a deal from a seller, by all means save it, and this will save you the effort to find them again, and buying from them is generally safer and you could avoid many un-expectable situations that could occur with a totally new seller.
Search the brand name, if a seller has for example, Donna Bella brand, like all our listings, the brand name will have “Donna Bella” in the title, so if you type donna bella, you will find our dresses. The same is true for other sellers. If you find some other brands you like, make a note and use them in your search..
Features in Gallery pictures. We have made our gallery pictures featured with a pink donna bella band placed vertically on the left. So you know at a glance that it is a list from us.