we all use keywords,they help generate more traffic to your shop-top searches-generating traffic-world cup #1 ?
some examples of what is hot,talked about,in the spotlight,making the front pages are:
the world cup
paul mccartney (ex beatles)
the national lottery
fathers day gift.(for example music memorabilia)
many words like at,it, but, cos, look etc....are not regarded as keywords
hope this guide helps