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How to Start a Creative Business

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Last updated on  30 Jul, 2014 17:40:54 BST  View all revisions
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Item specifics

Condition:
New: A new, unread, unused book in perfect condition with no missing or damaged pages. See the seller's ... Read moreabout the condition
Subject:

Management, Business, Economics & Industry

Format:

Paperback

Subject 2:

Management & Business: General

Language:

English

Publication Year:

28/03/2013

ISBN:

9781446302736

EAN:

9781446302736

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Detailed item information

Description
Anyone thinking of starting their own creative business will find this book an invaluable resource. Doug Richard takes the reader through ten clear steps of shaping and then launching their business, with real-life examples of a huge range of creative start-ups to bring the information to life.

Key Features
PublisherDavid & Charles
Date of Publication28/03/2013
Language(s)English
FormatPaperback
ISBN-101446302733
ISBN-139781446302736
GenreManagement & Business: General

Publication Data
Place of PublicationNewton Abbot
Country of PublicationUnited Kingdom
ImprintDavid & Charles

Dimensions
Weight490 g
Width215 mm
Height220 mm
Spine13 mm
Pagination160

Description
Table Of Contents<!-- > 1. What do we do that people need or want? This will look at the business proposition. 2. Who is our customer? This will look at markets and segments. 3. How do customers find out about our products? This will look at marketing channels. 4. What distribution channels should we consider? This will look at distribution and support. 5. How much is it worth to the customer? This will look at revenue models. 6. What pricing model should we choose? This will look at pricing models.v 7. What kind of relationship do we want with our customers? This will look at customer service. 8. Who are we up against? This will look at the competition. 9. What do we have in common with our industry? This will look at the industry. 10. What must we be good at? This will look at key assets and resources.
Author BiographyDoug Richard is a UK based Californian serial entrepreneur and angel investor. Richard came to public prominence as a result of the BBC TV programme Dragons' Den, where he appeared as a 'dragon', or investor in the first two series. He subsequently became known for the Richard Report, the Entrepreneur's Manifesto and several other initiatives directed at improving UK support for startups and small businesses. He is regularly invited to appear on business initiatives and economic development pieces with some frequency on the BBC and financial news networks. Doug has received a host of honours and awards during his career and was the first American to receive The Queen's Award for Enterprise Promotion. Amongst others, he became a fellow of the RSA and received an Honorary Doctorate of the University of Essex for his contribution to entrepreneurship education. In 2008 Doug started School for Startups through which he has educated nearly 20,000 startups on the skills required to be successful. In 2010 Doug started School for Creative Startups with the sole remit of teaching creative people how to turn their creative hobbies into sustainable lifestyle businesses.

Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.


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How to Start a Creative Business




Title: How to Start a Creative Business

ISBN 10: 1446302733

ISBN 13: 9781446302736

Author:

Publisher: David & Charles

Publication year: 2013

Binding: Paperback

Dimensions: 221 x 215 x 13 mm

Weight: 502 grams

Pages: 160 pages, illustrations

Country of origin: United Kingdom

Readership: General (US: Trade)

Description: Anyone thinking of starting their own creative business will find this book an invaluable resource. Doug Richard takes the reader through ten clear steps of shaping and then launching their business, with real-life examples of a huge range of creative start-ups to bring the information to life.



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