APPLE iPAD 2 16GB Wi-Fi TABLET APPLE WHITE *IN UK*

Two cameras for FaceTime and HD video recording. The dual-core A5 chip. The same 10-hour battery life.1 All in a thinner, lighter design. Now iPad is even more amazing. And even less like anything else.

Thinner, lighter, and full of great ideas.

Once you pick up iPad 2, it’ll be hard to put down. That’s the idea behind the all-new design. It’s 33 percent thinner and up to 15 percent lighter, so it feels even more comfortable in your hands.2 And it makes surfing the web, checking email, watching movies, and reading books so natural, you might forget there’s incredible technology under your fingers.

Dual-core A5 chip. It’s fast, times two.

Two powerful cores in one A5 chip mean iPad can do twice the work at once. You’ll notice the difference when you’re surfing the web, watching movies, making FaceTime video calls, gaming, and going from app to app to app. Multitasking is smoother, apps load faster, and everything just works better.

Superfast graphics. Go, gamers, go.

With up to nine times the graphics performance, gameplay on iPad is even smoother and more realistic. And faster graphics help apps perform better — especially those with video. You’ll see it when you’re scrolling through your photo library, editing video with iMovie, and viewing animations in Keynote.

Battery life keeps on going. So you can, too.

Even with the new thinner and lighter design, iPad has the same amazing 10-hour battery life.1 That’s enough juice for one flight across the ocean, or one movie-watching all-nighter, or a week’s commute across town. The power-efficient A5 chip and iOS keep battery life from fading away, so you can get carried away.

Two cameras. And a big hello to FaceTime for iPad.

You’ll see two cameras on iPad — one on the front and one on the back. They may be tiny, but they’re a big deal. They’re designed for FaceTime video calling, and they work together so you can talk to your favorite people and see them smile and laugh back at you.3 The front camera puts you and your friend face-to-face. Switch to the back camera during your video call to share where you are, who you’re with, or what’s going on around you. When you’re not using FaceTime, let the back camera roll if you see something movie-worthy. It’s HD, so whatever you shoot is a mini-masterpiece. And you can take wacky snapshots in Photo Booth. It’s the most fun a face can have.

LED-backlit display. The view is amazing.

iPad is one big, beautiful display — 9.7 inches of high-resolution photos, movies, web pages, books, and more. LED backlighting makes everything you see remarkably crisp, vivid, and bright. Even in places with low light, like an airplane. And there’s no wrong way to hold iPad. It’s designed to show off everything in portrait and landscape, so with every turn (even upside down), the display adjusts to fit. Because it uses a display technology called IPS (in-plane switching), it has a wide, 178° viewing angle. Hold it up to someone across the room, or share it with someone sitting next to you, and everyone gets a brilliant view.

Multi-Touch. Everything’s at your fingertips.

Technology is at its best when it feels completely natural, almost like there’s no technology at all. That’s Multi-Touch on iPad. You use your fingers to do everything, so everything you do — surfing the web, typing email, reading books, and swiping through photos — is easier and a lot more fun. How does it work? When your fingers touch the display, it senses them using electrical fields. Then it instantly transforms your taps, swipes, pinches, and flicks into lifelike actions. Just like that.

iOS 4. The world’s most advanced mobile operating system.