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Details about  Advertising: An Integrated Marketing Communication Perspective 2nd Edition

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Advertising: An Integrated Marketing Communication Perspective 2nd Edition
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Item condition:
09 Nov, 2013 10:45:49 GMT
AU $100.00
Approximately £48.04(including postage)
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Item location:
Melbourne, VIC, Malaysia

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Item specifics

New: A new, unread, unused book in perfect condition with no missing or damaged pages. See the seller's ... Read moreabout the condition
Publisher: McGraw-Hill Education - Europe
ISBN-13: 9780070997981 ISBN-10: 0070997985

Detailed item information

This second edition builds on the success of the market-leading first edition, recognising that advertising has become a blank canvas, where marketers must look beyond traditional media and conventional thinking to achieve success

Key Features
Author(s)Gayle Kerr, George E. Belch, Irene Powell, Michael A. Belch
PublisherMcGraw-Hill Education - Europe
Date of Publication14/09/2011
SubjectBusiness, Accounting & Vocational: Textbooks & Study Guides

Publication Data
Country of PublicationAustralia
ImprintMcGraw-Hill Australia

Weight1331 g
Width211 mm
Height261 mm
Spine24 mm

Editorial Details
Edition Statement2nd edition

Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Title:Advertising An Integrated Marketing Communication Perspective

Edition: 2nd Edition


Authors: Gayle Kerr, George E. Belch, Irene Powell, Michael A. Belch

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After 1 day of processing, we will immediately ship the book. The shipment will take one day to process not including the day the item was shipped, and will arrive next day. For example, if we ship on monday afternoon, the item will arrive on wednesday morning. Most of our shipments have proven this statement. However, accidents happen so please bare with it if this happens to you. 

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