The UK law states, children under the age of 12 and under the height of 135cm
MUST use the correct child restraint - a booster seat or car seat.
Children between the ages on 4-8 seated in the rear seat in a vehicle are 59%
safer when using a booster seat as opposed to seat belt alone.
A report published in the American Academy of Pediatrics Journal, states that
among children who were restrained in booster seats, they were not able to
detect a difference in risk for injury between children in backless versus
high-back boosters. (October 2009)
Head injuries and abdominal injuries are the two most common injuries to
children aged 4-8. There is a notable absence of abdominal injury to children in
Booster seats reduce preventable injuries and fatalities to children in
2011 is the launch of the decade of Global Road Safety.
HOW BOOSTER SEATS WORK
A booster seat works in conjunction with the 3 point car seat belt in your
It is specifically designed to position the 3 point seatbelt
correctly on the child, and offers protection by:
1. Keeping the child in
2. Contacting the strongest parts of the body, protecting
the abdominal organs.
3. Spreading the crash forces over a wide area of
"Seat-belt syndrome" injuries are very common in children aged
between 4-8 who are using a seatbelt alone. These injuries are noticeably absent
when children are using booster seats.
BARRIERS TO BOOSTER SEAT USE, AND WHY A BUBBLEBUM HELPS
The main barriers to booster seat use, even in high income countries,
Rigid high backed boosters are expensive to buy and car rental firms charge
exorbitant daily rates for rental of car seats.
At just �29.99 BubbleBum pays for itself within a week compared to hiring a
booster seat from a car hire firm while on holiday.
Rigid and high backed boosters are not easily carried or stored.
A BubbleBum is inflatable,
so can easily be deflated and carried to school or
Resistance of the child:
Rigid high backed boosters look like a baby seat.
The cool Funky image appeals to kids making BubbleBum an attractive way to
keep kids safe on EVERY journey.
Lack of knowledge:
Parents are not aware of how the simple step of using a booster can
dramatically improve the safety of their child.
BubbleBum's ultimate goal is to help reduce the preventable injuries and
fatalities to children as a result of road collisions.
we are engaged in talks
with Safekids Worldwide in the hope that we can bring the Safekids Child
Passenger Safety Certification program to the UK and
How is this inflatable booster seat safe?
Br seat is short for 'Belt Position Booster'. Without the correct
positioning of the lap belt, the risk of serious abdominal injury and spinal
injury more than doubles.
Firstly, the BubbleBum is more than just an air chamber. The combination of
the durable materials used, the memory foam inner and the webbing form the
structural integrity of the product.
Secondly, the lap belt guides of the BubbleBum hold the lap portion of the
car seat belt flat along the top of the thighs even when deflated. When in use
the inflation valve is positioned out of reach of curious little
The BubbleBum actually meets the regulatory requirements in the
Remember, there are many lifesaving devices that are inflatable, - just
think of life rafts, life jackets, air bags etc..
ANTICIPATED CHANGES TO EUROPEAN CAR SEAT REGULATIONS
All European Standards are reviewed on a regular basis to ensure that
they incorporate all of the latest knowledge, and provide the best possible
safety checks for products that are on the market.
The Car Seat regulations are no exception to this, though the specific
parts of the legislation relating to Booster Seats is not expected to change in
the near future.
To quote the BPA (Baby Products Association) on the European Commission
decision on changes to the R44 regulations:
"A Regulation is being worked on at the moment to replace ECE/R44
which is brand new. The work is adopting a staged approach looking at ISOFIX
products only in the first stage. Side impact protection will be looked at in
the third stage and this is tabled for work in 2018."
This means that there will be no change to the law relating to backless
booster seats until 2018 at the earliest. In fact in a recent report from the
American Academy of Pediatrics using a sample group of 7151 children in 6591
crashes, they were not able to detect a difference in the risk for injury
between the children in backless versus high-back boosters.
You can therefore rest assured that the BubbleBum, and all the other
Booster Seats that meet the requirements of the United Nations ECE Regulation
R44/04 for safety for both Groups 2 and 3 are safe to use, both now and in the