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Broadcast Television: A Complete Guide to the Industry by Walter S. McDowell (Paperback, 2006)

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item 1 Broadcast Television A Complete Guide to the Indus
£21.98
Free postage
item 2 Walter S. McDowell Broadcast Television (Paperback) Media Industries
£24.94
Free postage
item 3 Broadcast Television: A Complete Guide to the Industry by Walter S. McDowell (En
£27.99
Free postage

About this product

Product Information

From unraveling the confusion surrounding digital TV to revealing the inner workings of Nielsen ratings Broadcast Television: A Complete Guide to the Industry takes an impartial and in-depth look at the business of commercial television. Unlike many books addressing this topic, the purpose of this primer is not to support a partisan opinion about what is right or wrong with television but rather to provide objective information from which the reader can make his or her own judgments. To that end the organization and presentation style is also unique in that the industry is explained as a dynamic and interdependent system of technology, economics, and regulation. This systems approach to learning helps the reader understand better the interwoven parts of television business. As a concise and highly focused overview of the business of commercial television, Broadcast Television: A Complete Guide to the Industry can serve as a stand-alone text or as a supplement to other course readings addressing an array of topics involving television today.

Product Identifiers

Publisher
Peter Lang
ISBN-13
9780820474854
eBay Product ID (ePID)
128886537

Product Key Features

Author
Walter S. Mcdowell
Publication Name
Broadcast Television: a Complete Guide to the Industry
Format
Paperback
Language
English
Subject
History, Business
Publication Year
2006
Type
Textbook
Number of Pages
163 Pages

Dimensions

Item Height
230mm
Item Width
160mm
Volume
1
Item Weight
250g

Additional Product Features

Title_Author
Walter S. Mcdowell
Issn
1550-1043
Series Title
Media Industries
Country/Region of Manufacture
United States

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Picture 1 of 1

Broadcast Television: A Complete Guide to the Industry by Walter S. McDowell (Paperback, 2006)

All listings for this product

item 1 Broadcast Television A Complete Guide to the Indus

item 2 Walter S. McDowell Broadcast Television (Paperback) Media Industries

item 3 Broadcast Television: A Complete Guide to the Industry by Walter S. McDowell (En

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

Best-selling in Adult Learning & University

Secrets Of Mental Math: The Mathemagician's Guide to Lightening Calculation and Amazing Maths Tricks by Arthur Benjamin, Michael Shermer (Paperback, 2006)

The Falsification of History: Our Distorted Reality by John Hamer (Paperback, 2013)

Code of Practice for In-service Inspection and Testing of Electrical Equipment by The Institution of Engineering and Technology (Paperback, 2020)

Cognitive Behavior Therapy: Basics and Beyond by Aaron T. Beck, Judith S. Beck (Hardcover, 2020)

Bee Manual: The complete step-by-step guide to keeping bees by Claire Waring (Hardcover, 2015)

Happy Odyssey by Adrian Carton de Wiart (Paperback, 2007)

Adult Children of Emotionally Immature Parents: How to Heal from Distant, Rejecting, or Self-Involved Parents by Lindsay C Gibson (Paperback, 2015)

Save on Adult Learning & University

Bee Manual - 9780857338099

London: A Guide for Curious Wanderers, Jack Cheshe

The Art of War Book Deluxe Special Gift Hardback Set Ver - Sun Tzu

Poor Charlie's Almanack, Charles T. Munger, Hardb

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