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Build a Brand in 30 Days: With Simon Middleton, The Brand Strategy Guru by Simon Middleton (Paperback, 2010)

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ISBN-13: 9781907312427, 978-1907312427. You will learn how to 'Passionate and persuasive, Simon Middleton has a natural instinct for uncovering the Wow!

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item 1 Build a Brand in 30 Days: With Simon Middleton, The Brand Strategy Guru
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item 2 Build a Brand in 30 Days: With Simon Middleton, the Brand Strategy Guru, Middlet
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item 3 Build a Brand in 30 Days: With Simon Middleton, the Brand Strategy Guru, Middlet
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item 4 Build a Brand in 30 Days - with Simon Middleton... by Middleton, Simon Paperback
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item 5 Build a Brand in 30 Days - with Simon Middleton... by Middleton, Simon Paperback
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item 6 Build a Brand in 30 Days: With Simon Middleton, The B... | Book | condition good
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About this product

Product Information

You don't need a marketing degree or intensive training to build an attention-grabbing brand; you just need this book - and 30 days. Simon Middleton shows you how to create, manage and communicate your brand profoundly and effectively, in just 30 days, by following 30 clear exercises. How you work through the book is up to you, the result will be the same: an authentic, compelling, and highly distinctive brand that will attract and engage customers and fans. You will learn how to: Establish your brand values and positioning Get the all-important name right Bring your brand to life Turn your customers into your advocates Manage your PR and use your marketing budget wisely Inspire your staff to live the brand too Deal with problems when something goes wrong Branding isn't about funky logos and expensive advertising. Your brand is what your company means to the world. Getting that meaning right is the most important thing you can do in business. 'Passionate and persuasive, Simon Middleton has a natural instinct for uncovering the Wow! factor in every brand.' Dawn Gibbins MBE, Veuve Clicquot Business Woman of the Year and Star of Channel 4's The Secret Millionaire

Product Identifiers

Publisher
John Wiley & Sons AND Sons LTD
ISBN-13
9781907312427
eBay Product ID (ePID)
92420184

Product Key Features

Author
Simon Middleton
Publication Name
Build a Brand in 30 Days: with Simon Middleton, the Brand Strategy Guru
Format
Paperback
Language
English
Subject
Marketing
Publication Year
2010
Type
Textbook
Number of Pages
358 Pages

Dimensions

Item Height
208mm
Item Width
171mm
Item Weight
540g

Additional Product Features

Title_Author
Simon Middleton
Country/Region of Manufacture
United Kingdom

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5 out of 5 stars
by sveron1ka28 May, 2019
Useful for a beginner to build their own brand
Definitely useful for a beginner as everyone who starts their own business and building a brand know bits & pieces but cannot put it all together to make it work. Recommend.
Verified purchase: Yes | Condition: Pre-owned

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