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Die Wirkung Der Kundenloyalitat Im Vertikalen Wettbewerb: Theoretische Fundierung Und Empirische Analyse by Sabine Hollmann (Paperback, 2012)

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Product Information

In indirekten Distributionskanalen agierende Unternehmen fragen sich zunehmend, inwieweit vertikale Wettbewerber von ihren Investitionen in Kundenloyalitat profitieren. Sabine Hollmann leitet Hypothesen zur Wechselwirkung von Marken- und Handlerloyalitat sowie deren Wirkung auf die Intention eines Endkunden zum Kanalwechsel ab. Im Rahmen einer empirischen Analyse findet sie gleich starke Einflusse von Marken- und Handlerloyalitat auf die Intention zum Kanalwechsel. Zudem zeigt sich ein positiver Einfluss der Marken- auf die Handlerloyalitat, wahrend kein umgekehrter Einfluss nachweisbar ist. Handler profitieren somit von den Investitionen des Markenherstellers, wahrend Markenhersteller riskieren, dass ihre Bemuhungen um gute Beziehungen zum Endkunden dem Handler zugutekommen.

Product Identifiers

Publisher
Gabler Verlag
ISBN-13
9783834927316
eBay Product ID (ePID)
176696419

Product Key Features

Author
Sabine Hollmann
Publication Name
Die Wirkung Der Kundenloyalitat Im Vertikalen Wettbewerb: Theoretische Fundierung Und Empirische Analyse
Format
Paperback
Language
German
Subject
Management, Marketing
Publication Year
2012
Type
Textbook
Number of Pages
141 Pages

Dimensions

Item Height
210mm
Item Width
148mm
Item Weight
200g

Additional Product Features

Title_Author
Sabine Hollmann
Series Title
Applied Marketing Science / Angewandte Marketingforschung
Country/Region of Manufacture
Germany

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Die Wirkung Der Kundenloyalitat Im Vertikalen Wettbewerb: Theoretische Fundierung Und Empirische Analyse by Sabine Hollmann (Paperback, 2012)

Best-selling in Adult Learning & University

Secrets Of Mental Math: The Mathemagician's Guide to Lightening Calculation and Amazing Maths Tricks by Arthur Benjamin, Michael Shermer (Paperback, 2006)

The Falsification of History: Our Distorted Reality by John Hamer (Paperback, 2013)

Never Split the Difference: Negotiating as if Your Life Depended on It by Chris Voss, Tahl Raz (Paperback, 2017)

Code of Practice for In-service Inspection and Testing of Electrical Equipment by The Institution of Engineering and Technology (Paperback, 2020)

Adult Children of Emotionally Immature Parents: How to Heal from Distant, Rejecting, or Self-Involved Parents by Lindsay C Gibson (Paperback, 2015)

Gaza: An Inquest into Its Martyrdom by Norman Finkelstein (Paperback, 2021)

Death's End by Cixin Liu (Paperback, 2017)

Save on Adult Learning & University

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The Red Book: A Reader's Edition by C. G. Jung (Hardcover, 2012)

Surprise, Kill, Vanish Annie Jacobsen Paperback New

Kirkpatrick's Four Levels of Training Evaluation,

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